Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.
By Joel Widmer | Course of Action Podcast
Subscribe on iTunes Dennis Yu is one of the most influential people in digital marketing and Facebook advertising. He used to run analytics at Yahoo, he’s held leadership positions at American Airlines, and now he runs a digital marketing agency called Blitzmetrics that partners with schools to train young adults in marketing. Their clients include […]
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By Joel Widmer | Content Marketing
The most common reason most businesses hesitate to get started with content marketing might not come as a shock to you. In fact, it’s probably held you back from clicking the PUBLISH button on a blog post before. Or, maybe it’s caused you to edit, and re-edit, and re-re-edit an email newsletter before finally hitting send. Many […]
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By Joel Widmer | Course of Action Podcast
Subscribe on iTunes Stu Grimson knows a thing or two about career diversity. He’s experienced success at every end of the spectrum — from becoming one of the greatest NHL enforcers of all time to a successful lawyer, broadcaster, business developer, and more. Here Are a Few Things You’ll Learn in This Episode: How Stu dealt […]
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By Joel Widmer | Course of Action Podcast
Subscribe on iTunes Craig Kautsch, a lifelong entrepreneur, founded Avocet Ventures, a portfolio real estate company that has cracked the code in providing homeownership to low-income families in DFW. His company has made a huge impact in the lives of families that wouldn’t otherwise be able to own a home. He has purchased, restored, and […]
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By Joel Widmer | Course of Action Podcast
Subscribe on iTunes Marshall Morris is one of the friendliest, most humble guys with an amazing beard you’ll ever meet. He’s the COO of Homelife Media, a media company that went from owning a single site about dogs to one of the biggest brands in the pet industry in three years with over […]
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By Joel Widmer | Content Marketing
Here’s a pair of startling statistics: 92% of marketers view content as an asset, but only 46% have a documented content strategy (according to Content Marketing Institute). What!? If nearly everyone recognizes the importance of content, why have so few people invested in strategies to build, promote, and measure it? My guess is that most marketers skip the […]
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By Joel Widmer | Tools & Resources
I’ve done this a million times and I’m sure you have too: You need to learn something — maybe it’s how to run payroll in Quickbooks, install the Google Analytics tracking code, or set up that WordPress plugin. So, you pull up a Google search. The first page of results has plenty of quality articles, along with […]
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By Joel Widmer | Email Marketing & Automation
You know what’s one of the hardest parts of digital marketing?Reading reports like this:After painstakingly creating content, building lead magnets, optimizing forms, and ultimately capturing subscribers… Sometimes we lose them.We pour a lot of work and money into something that can vanish at any moment.Occasionally unsubscribers give a reason, but usually they leave our tribe […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Have you heard the story of the ant and grasshopper?The grasshopper spent the summer romping through the field and playing music while the ant prepared for winter. When winter came, the ant sat cozy in his home, surrounded by food. The grasshopper went cold and hungry.Your version of the fable may be different, but the […]
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By Joel Widmer | Content Marketing , Tools & Resources
I bet you have a hundred marketing tasks on your to-do list right now.If you’re like me, you’ll plan to cross out 10 of those today, but only have time to finish half…. And then 15 more will fill their space.It’s an especially big problem for me because I’m marketing dozens of companies. I’m always looking […]
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