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“There’s a podcast about that!”
Everyone with a pulse has heard this exact phrase from a colleague, friend, or family member. It’s even become the subject of a national insurance commercial.
Only 10 years ago, the world of podcasts was the Wild West — a vast, uncharted frontier. The barrier to entry was so low, and the quintessential “starting a podcast” checklist was so brief, that anyone could start one — and they did.
Today, some circles might consider podcasts old news. Seriously, does anyone start those up anymore?🙄
Well, you should. Here’s why.
Artificial intelligence has given way to a flood of written content. And while it’s mostly generic and undifferentiated, marketers are terrified of being replaced, business owners are excited to cut costs, and talking heads are milking the topic of “AI-generated content” for all it’s worth.
To be blunt, we firmly believe publishing written opinions and insights your audience finds helpful is still one of the best ways to showcase your value. But getting that content to stand out in the sea of noise is more challenging than ever before.
What will make your brand stand out is you. Deepfakes and voice replication tools can get pretty far, but those are just imitations. AI can’t fully duplicate your unique spark (at least not yet).
That’s where podcasts shine. By capturing your genuine beliefs, insights, analytical processes, and personality, podcasts demonstrate that you’re a real person who provides real value to real individuals.
And because of the relatively inexpensive options on the standard starting-a-podcast checklist, anyone can start podcasting with very few tools.
If you demonstrate expertise and provide value to your existing audience by talking, podcasting is a good idea. You already have the conversational skills you need to succeed.
For example, concierge physicians provide value to patients by sitting with them for an hour and offering insights and expertise. Coaches and consultants, tech team leaders, project managers, salespeople — none of these roles have to learn a new skill to be successful.
That said, if you can’t publish podcast episodes consistently, podcasting isn’t for you. There’s no point in building hype if you’re just going to fall off for two months. At that point, any momentum, trust, and reliability you’ve established disappear. Because there are so many podcasts out there (remember the insurance commercial?), your audience will move on to the next best thing.
Nothing kills a podcast like inconsistency. If you’re going to start, make sure you carve time out of your schedule for regular recording and publishing.
Outside of new hardware, here’s what you need to start a podcast:
The following starting-a-podcast checklist is mainly for podcasts with a single host. If you’d like recommendations for a dual-host setup, get in touch.
The barrier to entry into the podcasting world is higher than it was 10 years ago. If our starting-a-podcast checklist looks overwhelming, or if you simply don’t have the space on your plate to commit to another endeavor, you’re not alone. Our clients were once in the same boat — until they partnered with us to produce stellar podcasts.
If you’re interested in leveraging podcasts to connect with your audience and achieve your business goals, let us know. We’d love to help you get started.
Hailing from Nashville, Trae expertly helps guide our clients through strategic content and artistic choices. He's been a part of the Fluxe family since 2014, and is an invaluable part of the team! He does everything from planning content calendars and interviewing our subject matter experts to providing strategic guidance to the rest of the team during the content creation process. Trae also has an extensive background in design, music, audio engineering, and writing. He lives in the greater Nashville area, and when he's not working on content, you can find him spending time with his family.