The rules of business have changed.
Years ago, growing a profitable business online was easy: crank out as many low-quality, 400-word articles as possible, rank them on the front page of Google and convert visitors into customers.
In today’s Google-driven world, original, high-quality content is everything.
With useful and unique content, you can increase your online visibility, generate more traffic and capture and convert more high-quality leads for your business.
In fact, according to Forbes, 93% of B2B companies say content marketing generates more leads than traditional marketing strategies.
70% of business owners lack a consistent or integrated content strategy. (Source: Altimeter)
They don’t have time.
They’re drowning in information but starved for knowledge…
They’re overwhelmed and under-equipped to keep up-to-date with Google’s ever-changing algorithm…
They’re jumping from one marketing strategy to the next (with little results to show for it)…
And while they’re competitors are ranking on the front page of Google and enjoying the lion’s share of traffic and growth—they’re stuck on the fourth page of Google or struggling to convert the traffic they’ve got.
Where did they go wrong?
Is Content Marketing Really That Important?
The online space is noisier than ever.
With more than 2 million blog posts published every day, it’s become more crowded, more competitive, and more challenging for time-strapped business owners to stand out and get ahead in their marketplace.
Maybe you can relate.
Maybe you’re not generating enough traffic (or you are, but it’s not converting)…
Maybe you’re struggling to create authority in your marketplace…
Maybe, like one of our clients, you’ve “tried everything” but you’re still struggling to drive consistent sales growth.
The reality is, the dwindling traffic, the floundering sales, the information overload … these are not really your problem.
In fact, these are symptoms of a much bigger problem.
The real problem is you’re not creating the right type of content.
Content that Google LOVES and happily drives visitors to…
Content that converts casual readers into loyal customers (and loyal customers into advocates for your business)…
Content that amplifies your voice and positions your company as the ideal solution to your customer’s needs…
And without the right type of content—or a strategy for creating, managing and distributing that content on a consistent basis—it’s unlikely your ‘problems’ will go away anytime soon.
But It Doesn’t Have To Be Like This…
Hi, I’m Joel Widmer, founder of Fluxe Digital Marketing, and if you’re a time-starved CEO or thought-leader who wants to cut through the noise and leverage your knowledge so you maximize your impact and influence your audience—I can help.
Fluxe was founded to help business owners do one thing and one thing well: create effective marketing strategies. We created the game plan—and our clients executed it.
But no matter how meticulously we outlined their content marketing strategies, we kept hearing the same challenge coming up over and over again…
I don’t have time.
With the day-to-day running of their businesses, most business owners just don’t have the time to sit down and write content weekly (especially when many of them didn’t have a writing background).
One day, I was talking to a client who was behind on his writing and in an attempt to cheer him up, tried something a little different…
“Imagine we’re having a coffee,” I said, turning on my call recorder. “Walk me through how you would do X”. And like that…he was off.
The knowledge, the unique voice, the industry insights…they were all his. I just wrote and organized his thoughts in a way that made them engaging and easy-to-understand for his audience.
And after an hour of talking, not only did we have the content for several original, high-quality blog posts—we did it in 1/16 of the time it would have taken him otherwise.
We repeated our unique process with other clients—adding keyword research, copy editing promotion, influencer outreach—and they loved it, too. Soon, we had a unique, time-saving approach to content marketing and we’ve been improving it ever since.
Here’s how it works:
First, we’ll do a deep-dive into your brand, goals, and audience to map out your custom content marketing strategy. Our content specialists tease out your best content ideas and organize them to fit every stage of your sales funnel.
Then, on a monthly one-hour call, we’ll outline 4-8 articles, together, and write them using your brand’s distinctive voice. All you need to do is talk with us like you would your audience and we’ll take care of the rest.
Next, we’ll upload, schedule, publish and promote your content to your audience leaving you to focus on what you do best—running and scaling your business.
Finally, we’ll create lead magnets and calls to action to convert your content’s targeted traffic into email subscribers and highly-qualified leads for your business.
At Fluxe Digital Marketing, we pride ourselves on ONE thing—done-for-you blogging that broadcasts your expertise—and frankly, we do it well.
But don’t take our word for it: read what our customers are saying…
If you’re struggling to build influence online, or you’re achieving good things with your marketing efforts already, but want to go further, faster with more leverage…
…Fluxe Digital Marketing can help.
To learn more about what we do and how we can help you save an average of 16 hours a month in your business (that’s not a typo), schedule a free content marketing strategy session by clicking the button below.