Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.
By Joel Widmer | Paid Advertising
Growing your audience over time and without the hassle of social media ads, you can’t guarantee you’ll reach as many people as you think. Think about it: are you more or less likely to share a piece of content that someone you trust shares, be it an influencer or personal contact? Word of mouth used to mean […]
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By Joel Widmer | Tools & Resources
Video. It’s the recurring suggestion you get to expand your business and grow your audience. But where do you start? Do Facebook Live, they say. Get on YouTube Live. Just go live because it’s cheaper than hiring a camera crew or renting a camera. It […]
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By Joel Widmer | SEO
SEO is a ridiculously big and complex topic. There are a gazillion different strategies, and it often feels like the more difficult the strategy is, the higher the impact will be. But that’s not always true. There are a few strategies that are easy to implement AND can also make a huge impact on your […]
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By Joel Widmer | Content Marketing , Lead Generation
You already know that people don’t read your blog the same way they read a book. They’re distracted. They quickly skim through the content. Basically, your audience needs all the help they can get to stay focused. But how do you turn […]
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By Joel Widmer | Content Marketing , SEO
Writing a piece of content is difficult enough. But ranking, promoting and sharing that content? That’s incredibly demanding. Promoting your content is a big ask, yet it’s precisely what’s expected. If you’re working feverishly towards your conversion (i.e. financial) goals it’s time to bite the bullet. You’ll need to promote your content. Why Most […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation
The progression seemed simple enough. You created your personal brand and took on every role yourself. All the operations, all the financials, all the marketing. Once you earned enough money to hire some help, you started at the most logical place: your operations. But even though delivering your services has become more hands-off, […]
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By Joel Widmer | Course of Action Podcast
Subscribe on iTunes Travis Chambers is the founder of Chamber Media — an agency that creates scalable social videos and is responsible for some of the biggest viral videos on YouTube. Their videos have driven $100,000,000+ in trackable sales, 270 million views, 3.5 million social shares, 15k press features and thousands of brand integrations with […]
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By Joel Widmer | Authority & Thought Leadership , Content Marketing
Robert Hartline is a busy man. He owns several businesses and didn’t have the time or the need for a full content team for one of his businesses, CallProof, a mobile CRM for field salespeople. Instead, Robert turned to us to transform the knowledge he already had about the sales industry into content that attracted […]
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By Joel Widmer | Content Marketing , Lead Generation
There’s a ton of hype right now about using storytelling in marketing… Because it works. Stats, tools, and hot new tactics are great ways to grab people’s attention and market any high-end service, but nothing moves people to take action like stories. You already know this. And if you haven’t paid any attention to […]
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By Joel Widmer | Course of Action Podcast
Subscribe on iTunes Philip Rykwalder is one of the top cavers in the United States. He’s also the owner of Southern States Properties. He bought his first rental property in 2015 with $13,000 to his name, and in less than 2 years he went from knowing nothing about real estate to owning over 30 […]
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