Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.
By Joel Widmer | Content Marketing
Have you ever started to read an article only to find yourself distracted, or even confused, before you finished the first paragraph? From a reader’s perspective, few things are worse than a piece of content filled with unnecessary words. Clunky, repetitive writing on your blog can quickly take away the credibility you’ve worked so hard […]
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By Joel Widmer | Content Marketing , Lead Generation , SEO
If you’ve ever spent any time people watching at the mall, you know that shoppers can be categorized into three basic groups: Those who know exactly what they want and they came to buy it. Those who need something (like a coat) and want to shop at a few different places. Those who came to the […]
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By Joel Widmer | Content Marketing , Increasing Traffic
In high school I got a job as a radio DJ. In short, my job was to listen to music and talk to myself. (Not a bad gig for a teenager.) After several years, I got pretty good at talking off the cuff while on the air. I knew how to fill 27 seconds with a […]
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By Joel Widmer | Content Marketing , Tools & Resources
Having the right podcasts in your pocket at the right time is like having a world-class mentor on demand for your business. You can find a podcast on just about any topic related to what you’re going through. It’s pretty amazing to think you can listen to some of the smartest people in business coach […]
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By Joel Widmer | Content Marketing , Lead Generation
Building your brand’s credibility is one of the main reasons to pursue a content marketing strategy. As a thought leader, you make bold claims and voice strong opinions about what your prospects should do to achieve their desired outcomes. Then, your content backs up those claims, showing your audience you actually know what you’re talking about. But there’s […]
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By Joel Widmer | Content Marketing , Social Media
Ten articles written about the same topic. One goes viral. Why? What makes one piece of content get shared thousands of times while others slowly fade into obscurity? (Or get lost in your blog’s archives…) The folks at Uberflip teamed up with Buzzsumo and analyzed thousands of posts to find the three types of content that get […]
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By Joel Widmer | Content Marketing , Success
We ask ourselves questions almost every moment of the day. Every decision we make is an answer to a question. Every goal we set is fueled by questions. I love this quote by James Stephens: We get wise by asking questions, and even if these are not answered, we get wise, for a well-packed question […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Tools & Resources
On average, B2B customers engage with 11.4 pieces of content before they purchase. That can either be your content or your competitor’s content. You’re a smart business owner, that’s why you constantly publish new valuable content. The problem happens when your less web-savvy prospects don’t know how or where to search your site for the […]
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By Joel Widmer | Content Marketing , Tools & Resources
Choosing the right marketing tools for your business isn’t an easy task. Comparing features, testing software out, teaching your team, trying to decide between what you really need and what’s just nice to have… It can be a lot like buying a car (without the annoying salesman.) That’s why we put together a list of content marketing tools we have tested and […]
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By Joel Widmer | Content Marketing , Tools & Resources
Ever find yourself at a loss for what to search for when looking through your content marketing analytics? If so, I have the perfect solution (7 actually!)! Lucky for us, Google is here to help. Most people don’t realize it but they have an entire FREE dashboard marketplace, you can download and import almost any type of content marketing […]
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