Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.
By Joel Widmer |
This is the final day of your email course. Thanks again for following along. :) Over the last few days we’ve spoken about…Content marketing mistakes you might be making,How to use your website to create sales,How to use content upgrades to capture leads,How to promote your content, andHow to nurture your subscribers with email sequencesAdmittedly, that’s […]
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By Joel Widmer |
I got an email from a client the other day with an urgent subject line. I quickly opened it and was glad I did. Turns out he was ecstatic about the email sequence we’d built for him. His sequence had just help close 3 clients in the past week AND it cut the sales time […]
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By Joel Widmer |
In the last few emails we’ve talked about the biggest causes of content marketing failure, how to make your content work harder, and how to turn your site visitors into leads. But what happens after you hit publish? How do you get the most mileage out of your content? It’s important to promote the content you’ve created. […]
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By Joel Widmer |
What’s the single most important goal of your website? You expect it to capture leads, build an audience, increase authority in your industry, and ultimately lead to sales, right? Each of those goals have one thing in common: They require building an email list. Why is email so important? Email is the only marketing channel you own. You […]
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By Joel Widmer |
Your website has the potential to be your best salesperson, but only if you give it the proper tools & training. Sadly, many businesses invest tons of money in a website that they think will generate sales for them, only to be disappointed when they drive traffic to it and get zero leads. You know a […]
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By Joel Widmer |
There are 3 big mistakes that most B2B businesses make when doing content marketing.They don’t promote their contentThey don’t have a strategyThey get stuck in the content friend zoneLet’s unpack each of these individually.1. They don’t have a strategyThere’s a difference between blogging and content marketing. Blogging is producing content without a strategy or plan. A […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Growing an email list is a lot like raising a child.I can say that with certainty because I’m currently doing both.There are highs and lows, celebrations and disappointments, and periods of growth and plateaus.Some days are smooth because you have a semblance of control.Other days make you want to pull your hair out.And just like […]
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By Joel Widmer | Content Marketing
Have you ever needed an image for a web page or blog post, so you jumped on Google images and grab the first one that seemed relevant? That’s how I learned an $800 lesson back in 2013.Like many people, I didn’t think copyright owners really cared if their images were used without permission. Even if they […]
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By Joel Widmer | Authority & Thought Leadership , Content Marketing
Hundreds of hopeful entrepreneurs arrive at a warehouse around 5 AM, armed with elevator pitches and props to impress casting directors.Their goal? To secure one of the few slots on Shark Tank for a chance to sell a piece of their business to Mark Cuban and the other sharks.If they make it on the show, […]
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By Joel Widmer | Content Marketing , Increasing Traffic
In 2015, Australian government insurer icare was in disarray. Employee retention at the 284,000-person organization was plummeting, morale was in shambles, and the culture was a mess. Even worse: The government was investigating claims of workplace harassment and bullying. When Vivek Bhatia took over as CEO, he vowed to change all that. Part of his efforts to improve morale […]
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