Joel Widmer, Founder/CEO
Joel Widmer is the founder of Dallas-based Fluxe Digital Marketing—a marketing shop that specializes in content marketing strategy and training for businesses and authors. He has worked with numerous name-brand publishers to help more than two dozen authors and thousands of bloggers create and execute digital marketing campaigns for their book launches. Additionally, his company has assisted national luxury brands, technology companies and restaurants.
Fluxe works by helping smart businesses create world-class content through a customized, one-on-one interview process that ultimately saves Widmer’s clients valuable time via targeted information that ultimately delivers the necessary results for success in the business world. In addition, the company offers automation services for business marketing processes to make them more streamlined and remarkably efficient.
Originally from Tillamook, Oregon, he has always had a passion for communicating ideas and information. Widmer worked as a DJ before relocating to Nashville to earn a Bachelor’s degree in Marketing at Trevecca Nazarene University.
For speaking inquiries, please contact Premiere Speakers Bureau.
He lives in the greater Nashville area, and when he's not working on content, you can find him spending time with his family
Betsy Finchum, Head of Operations
As the Head of Operations for the Fluxe team, Betsy brings years of administrative and customer experience, as well as a passion for organization, operations, and team development.
She is focused on developing strong operations, creating an engaging work environment, and fostering a healthy company culture while also keeping things running smoothly and efficiently in order to achieve our clients' and company goals.
Originally from Connecticut, Betsy moved south about 10 years ago and has made Nashville her home. As a mother of three boys, she knows a thing or two about managing people, and enjoys running her small homestead alongside her husband, Brennen. Betsy loves a great cup of coffee, fresh flowers, gardening, and exploring all that Nashville has to offer.
Mark Mackay, SEO Strategist
Mark is the SEO Strategist at Fluxe. He was born on the northwest coast of the Scottish Highlands and grew up in the south of England between Cambridge and London.
Mark implements strategies developed over more than a decade in SEO to inform content direction and ensure that Fluxe’s clients enjoy a stream of relevant website traffic from search engines. Before Fluxe, he worked on content marketing campaigns for several big tech companies including Microsoft, a TechCrunch Disrupt-winning tech startup and one of the largest magazine publishers in Europe.
A long-time digital nomad, Mark has lived in 13 countries in the past 10 years or so and enjoys sipping cocktails on miraculous tropical beaches so the rest of the team doesn’t have to.
Trae Gunter, Content Strategist
Hailing from Nashville, Trae expertly helps guide our clients through strategic content and artistic choices. He's been a part of the Fluxe family since 2014, and is an invaluable part of the team! He does everything from planning content calendars and interviewing our subject matter experts to providing strategic guidance to the rest of the team during the content creation process. Trae also has an extensive background in design, music, audio engineering, and writing.
He lives in the greater Nashville area, and when he's not working on content, you can find him spending time with his family.
Lindsey Putnam, Senior Editor
Lindsey Putnam is the Senior Editor at Fluxe Digital Marketing. She watches over content production for each of our clients to make sure every post conveys their ideas clearly, accurately, and engagingly.
Lindsey finds language fascinating and studied literature and language in undergrad and graduate school. With years of experience in writing and editing for companies throughout North America, she now lives in West Texas with her husband, where they both work remotely.
Mitchell Torrence, Media & Account Manager
Mitchell serves as Media & Account Manager here at Fluxe. On the Account Management side, he is both your primary point of contact and project manager. He ensures all projects stay on course and surpass expectations. On the media side, he oversees all our video and audio deliverables, ensuring every project is excellent and effective.
When he’s off the clock, Mitchell switches gears but keeps the creativity flowing. You might find him knee-deep in his garden, belting out a tune at karaoke, tossing a frisbee on the golf course, or exploring a new corner of the world.
We love having Mitchell on the Fluxe team because he brings not only his rich expertise but a genuine commitment to our clients’ success.
Leslie Sattler, Editor
As Editor at Fluxe Digital Marketing, Leslie hires and mentors our writers to ensure our clients’ content is helpful, informative and eye-catching.
Having previously edited at news outlets, publishing houses and literary magazines, the written word is Leslie’s passion. She is a born-and-raised Long Islander and a graduate of New York University. She is also an operatically-trained soprano and can be found singing everywhere from the stage to her kitchen.
Kayla Johnson, Marketing Assistant
Kayla is our treasured Marketing Assistant here at Fluxe. She is the hands behind everything that happens and keeps Fluxe running, ensuring all of our client's publishing deadlines are hit.
Hailing from Dallas, Kayla enjoys baking sweet treats for her boyfriend, Louis, and has a passion for all things crafting and creating. She spends her weekends experiencing all the “firsts” with her son, Luca, and has nearly every episode of Bluey memorized word for word.
Current and Past Clients
What Others Are Saying
"The team at Fluxe is a pleasure to work with. They are driven by results and are thought-leaders in their industry. I’d recommend them to anyone looking for an a fresh and innovative marketing team to work with."
- Duane Ward, CEO, Premiere Speakers Bureau
"Joel has a unique ability to come alongside your business and help you take it to the next level. He has a thirst for knowledge and information in the digital marketing arena and is skilled in utilizing his expertise to help you. I readily recommend Joel to anyone interested in being a real player in the digital realm."
– Kayla Barret, President/Owner Organization Impact
"I asked Joel to help us put together the first Social Media Playbook for our hospitals and am so glad I did. Put simply, Joel knows his stuff. The social media and digital world is overrun with information like “you should do this” or “don’t forget to do that.” Joel cuts through all that BS and shows you “how” and “why.” He’s analytically driven, logical, goal focused and if he doesn’t know the answer he goes out and finds it…fast. I really enjoyed working with Joel and I know you will too."
- Chris Mason, Social Media Strategist at HCA
"I approached Joel for his expertise and in-depth research into how to maximize LinkedIn and I have to say he delivered much more than I expected. Joel’s knowledge and authority armed me with information I had been lacking and improved my ability to utilize LinkedIn as a business development platform. Not only have I benefited from the experience, but I will be able to better serve my clients as a result of what I’ve learned from him. If you’re looking to develop your social marketing or LinkedIn strategy, you need to call Joel."
- Travis Robertson, Owner, Dontsettle.org
"Joel is a true business partner. He works closely with his clients to understand their business goals and then designs a digital marketing strategy tailored to your business needs. He is very creative and is constantly looking for cutting edge ideas that will take your personal and professional brand to the next level. I highly recommend Joel if you are considering or reconsidering your digital marketing strategy."
– Cynthia Beresh-Bryant, SPHR, RCC, Owner, HR Solutions By Design
"Running a business, I turn the the web to be the platform for a bulk of my marketing efforts. And, when I want to make sure I’m doing everything I can to represent my business in the best way online, I call Joel. Joel flat out knows his stuff. He has a deeply strategic mind with an encyclopedic knowledge of digital marketing tools and tactics. When combined, the resulting mixture is a powerful and compelling approach to digital marketing. It’s a regular occurrence that the phrase “I need to call and ask Joel about this” comes off my lips. Beyond that, Joel is an absolute joy to be around, and has an addictive personality you won’t soon forget. I couldn’t recommend him more."
– Justin Davis, Owner, Madera Labs
"Joel is a brilliant marketer who really knows his stuff. His passion, excitement, and drive are infectious and I absolutely love working with him. His ideas and approach are dead on and exactly what businesses need today. He is relevant, forward thinking, and best of all, you get results. I can’t recommend him enough!"
– Jenn dePaula, Owner of Mixtus Media
"First, I’m happy to say that I am a repeat customer of Fluxe. The social media efforts of my previous company benefited greatly from the insights and information of the Fluxe team, and when my current company needed social media direction I was knew exactly who to call to get the best guidance. Joel’s expertise and ability to communicate WHAT we need to do, WHY we need to do it, and most important HOW to accomplish our goals via his plan made the decision to use Fluxe as a resource an easy call. Businesses looking for a leader in social media marketing that is current with the forever changing landscape should call Fluxe."
– Juliana S., Director of Programs at Axe Wellness, LLC