Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.
By Joel Widmer | Content Marketing , Tools & Resources
Tools are great. They free up time, give you data to help you make better decisions, and often have oddly satisfying interfaces that are hard to resist.Problem? The good ones are deep within the jungle of app stores and listing websites with all their endless options. We’ve hacked through the jungle so you don’t have to. Here’s […]
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By Joel Widmer | Lead Generation
Remember Super Mario Bros. on the Nintendo Entertainment System? As Mario, we fought through endless monsters and traps to save Princess Peach from the castle where evil King Koopa held her captive. But, upon arrival, we learned that the Princess was in another castle. Every. Darn. Time… This is a little like your search for input on how to […]
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By Joel Widmer | Content Marketing
Remember the last time you published a piece of educational content and sat there, kinda squinting at it with your head tilted, questioning its helpfulness, but just hit ‘publish’ anyway? Yep THAT time… Well, it cost you a bunch of leads. If you want your next educational content to not only generate more leads, but even have […]
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By Joel Widmer | Content Marketing , Tools & Resources
Question: How do you actually improve your marketing effectiveness? First, you need to know where you’re at now. If you don’t take an honest look at where each part of your marketing is, you can’t create a plan to grow your business. After helping dozens of talented clients level up their content marketing, one thing stood out. It’s not that […]
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By Joel Widmer | Content Marketing
Most business owners and employees have a ton of knowledge they’ll never share with anyone outside their network. It’s locked up and they have no idea of its value. Many of them think they shouldn’t be sharing their knowledge because they’re not great writers. Not true. What it really means is, they need to find the right style to share their […]
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By Joel Widmer | Content Marketing , Tools & Resources
I’m always surprised at how many businesses sideline the creation of their marketing processes because it’s such an easy way to get more consistent results in less time. If you don’t create processes around every repeatable marketing (and business) process, or know you could create more… This guide shows you how. My goal for this post is […]
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By Joel Widmer | Lead Generation
Marketing funnels. Everyone talks about them and how they’re essential for your business, but you may ask yourself: What is a sales funnel? How do I know I’ve made the “right” one? Would I be able to tell if mine was broken?Should I just pay someone else to make my funnel for me?The reason most […]
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By Joel Widmer | Increasing Traffic
So your business has invested heavily in website traffic through Google Ads and social media content, paid or otherwise. Your campaigns are doing great. You’re tracking your ROI and, between the data and the responses from your followers, you know for sure that you’re well in the green, enjoying the instantaneous results available from these […]
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By Joel Widmer | Success
So, you’ve got some marketing campaigns in place, results are coming in and things seem to be moving along nicely. But how much time did you spend systematizing those campaigns to laser focus them on your revenue targets? If the answer is “not much”, your targets could be slipping away from you as you read […]
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By Joel Widmer | Content Marketing
A common mistake people make (and understandably so) is, believing that to create interesting content that strikes someone’s attention, you must talk about fun topics – like what’s the new avocado toast or your latest vacation to Croatia. It’s not what you’re talking about. It’s how you talk about it. Think about it this way: If you went to see an […]
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