Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.
By Joel Widmer | Content Marketing
Creative work is a process, not some amorphous, intangible thing that magically appears. It has phases and details and specific goals. The best way to realize purposeful content to your exact specifications is to use a Content Brief. If you are creating a piece of content without a content brief, you might as well be journaling. There […]
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By Joel Widmer | SEO
Did you know Google favors refreshed content nearly as much as new stuff? It’s true. So if you allocate some time to Marie Kondo your content, you’ll maximize its impact, longevity and reach.But before you jump in and start updating, you need to be sure you’re updating the right content. Not everything needs to be […]
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By Joel Widmer | Content Marketing
I’m in the business of asking the right questions. In fact, in college I actually got kicked out of class for asking too many questions. But that’s another story. Drawing information out of people can be challenging. Once you do, you’ll see that there are endless possibilities for turning those conversations into meaningful content, whether it’s a […]
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By Joel Widmer | Content Marketing
Content is such an ill-defined word. “Writer” is even more vague. It’s no wonder finding someone to blog about your company or craft an email sequence is so darn hard.But like crafting good copy, when hiring a writer, it’s best to be specific. While there may be many multi-talented writers out there, the outstanding ones got […]
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By Joel Widmer | Authority & Thought Leadership
I pride myself on helping founders share what’s inside their heads in a way they never thought possible. True confession: I’ve been terrible at doing it for myself. It’s hard to admit that as the CEO of a content marketing company, I’ve had my fair share of trouble producing my own content to a standard of my […]
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By Joel Widmer | Increasing Traffic
What happens when a prospect doesn’t want to buy your product right away? You’ve had a call with them and educated them about your company. They know what products or services you offer and they know the solutions you provide, but they simply aren’t ready to buy.How do you continue to earn the right to stay […]
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By Joel Widmer | Tools & Resources
Ann Handley’s Everybody Writes is a favorite among the Fluxe team. We consider it essential reading and give it to all new team members. Handley’s writing manual covers the essentials for creating compelling copy and marketing material that connects with your audience. Whether you’re in a climate of crisis or an economic boom, clean copy always creates better […]
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By Joel Widmer | Tools & Resources
The business world’s response to Coronavirus is inspiring.In the past few weeks we’ve seen companies offer payment breaks and extended free trials, and the marketing community is doing whatever they can to help out. Don’t get me wrong, this sucks. But it’s incredible witnessing people come together. I’m going to give you a few things I’m seeing […]
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By Joel Widmer | Lead Generation
What takes even more time than creating content, is creating intentional content. Thinking through an intentional content approach that’s designed to connect with your audience is one of the most time-consuming tasks of all. And it’s a task that generating high quality leads depends on.Want Quality Leads? We’ve Got So Much in Common…We all want to generate leads. But […]
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By Joel Widmer | Content Marketing , Tools & Resources
Tools are great. They free up time, give you data to help you make better decisions, and often have oddly satisfying interfaces that are hard to resist.Problem? The good ones are deep within the jungle of app stores and listing websites with all their endless options. We’ve hacked through the jungle so you don’t have to. Here’s […]
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