By Betsy Finchum | Authority & Thought Leadership
Learn how celebrating workplace wins boosts morale and motivation, and discover creative ways to recognize achievements tailored to your team’s unique dynamics.
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By Joel Widmer | Authority & Thought Leadership
Learn how effective communication, not just knowledge, is key in resonating with your audience and earning the title of an expert, and making your content impactful.
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By Betsy Finchum | Authority & Thought Leadership
We’re revealing our fresh “three-legged” approach to hiring in today’s dynamic employment market. Learn best practices to find stellar talent for your business.
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By Joel Widmer | Authority & Thought Leadership
Explore the importance of personal branding for business founders and learn actionable strategies to boost both your personal and company’s brand.
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By Joel Widmer | Authority & Thought Leadership
Learn how to create and use a prospect scorecard as an effective way to differentiate A-quality potential clients from B-quality and below.
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By Joel Widmer | Authority & Thought Leadership , Lead Generation
Are you the first business people think of when trying to solve a problem? Would you like to be? It’s called top of mind awareness.
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By Joel Widmer | Authority & Thought Leadership , Content Marketing , Increasing Traffic
Interview-Based Blogging is the method we use with all our clients, and it’s the best way for fast-growing companies to engage their prospects and customers.
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By Joel Widmer | Authority & Thought Leadership
We are all under the subtle influence of cognitive biases. It’s that assumption that the guy riding your bumper is a jerk, when actually his wife is in labor and they are trying to get to the hospital. It’s only following people and institutions on social media who confirm our beliefs. It’s insisting you predicted that a global […]
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By Joel Widmer | Authority & Thought Leadership
I’ve recently noticed two distinct paths a thought leader or expert takes to communicate with their audience. One is a commanding point of view that showcases the person’s knowledge, and the other addresses their community’s needs and desires. One uses the word “I” a lot. The other uses the word “We.” One uses loads of big words […]
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By Joel Widmer | Authority & Thought Leadership
I pride myself on helping founders share what’s inside their heads in a way they never thought possible. True confession: I’ve been terrible at doing it for myself. It’s hard to admit that as the CEO of a content marketing company, I’ve had my fair share of trouble producing my own content to a standard of my […]
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