There’s a ton of hype right now about using storytelling in marketing...
Because it works.
Stats, tools, and hot new tactics are great ways to grab people’s attention and market any high-end service, but nothing moves people to take action like stories.
You already know this. And if you haven’t paid any attention to the story-craze that’s taken over the marketing world over the last few years, just take my word for it.
So… the real question now is, how do you use stories in your marketing without turning into LeVar Burton from Reading Rainbow?
It’s simple — with case studies.
Watch the video below to learn...
- The super important difference between case studies and testimonials;
- How to get your client’s permission for a case study;
- My 5-question template for creating powerful case studies;
- How to easily capture case studies and use them in your marketing.