By Joel Widmer | Content Marketing , Success
A 2021 study by SEMRush found that marketers’ biggest challenges were generating traffic, quality leads, and content that resonated with their audiences. What was the solution? Improve content quality and focus on SEO. And guess what… You’ll need to hire the right blogger to achieve both of these things. The blogger you hire becomes the […]
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By Joel Widmer | Success
You already know selling and good service don’t stop after the sale. But how exactly do you do them in a way that genuinely supports your customer?Think about your cell phone carrier or your cable company. Service providers like this offer great perks and prices for new customers UNTIL they become a client. Then prices […]
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By Joel Widmer | Success
So, you’ve got some marketing campaigns in place, results are coming in and things seem to be moving along nicely. But how much time did you spend systematizing those campaigns to laser focus them on your revenue targets? If the answer is “not much”, your targets could be slipping away from you as you read […]
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By Joel Widmer | Content Marketing , Success
We ask ourselves questions almost every moment of the day. Every decision we make is an answer to a question. Every goal we set is fueled by questions. I love this quote by James Stephens: We get wise by asking questions, and even if these are not answered, we get wise, for a well-packed question […]
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By Joel Widmer | Content Marketing , Success
If you own a small or medium business, you may have a marketing team, but it’s likely they’re not specialized in blog writing and content marketing promotion. This leaves you with an important choice: Do you hire and train someone in-house or do you find an outside company to outsource your blog content to? There […]
Continue ReadingBy Joel Widmer | Content Marketing , Success
The role of a full-time digital marketing employee is a tough position to hire. Not because it’s your first hire, It’s difficult because you don’t know what you don’t know. How do you evaluate a potential marketer’s knowledge when your a small business and your not sure exactly what your digital strategy should be? This is […]
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