By Joel Widmer | Blog
Google ranking factors for your website come down to four main pillars of keyword best practices. In this post, we’ll dive deep into each pillar.
Continue Reading
By Joel Widmer | Authority & Thought Leadership , Lead Generation
Are you the first business people think of when trying to solve a problem? Would you like to be? It’s called top of mind awareness.
Continue Reading
By Joel Widmer | Content Marketing , SEO
These days, everyone knows they need content. It’s hard to find a website without a blog. But that need also creates a unique challenge: The web is full of noise. There’s an ocean of content to compete with, and if you want to stand out, you have to be remarkable. 400-word mini-articles that barely address a topic […]
Continue Reading
By Joel Widmer | Content Marketing
There’s a paradigm shift in the medical community, as doctors present themselves online more and more. The content created and shared, like the expertise a patient receives in person, must be both legitimate and comprehensive. Digital marketing for doctors starts with the medical practice website, and optimizing your site is the key to patient engagement, […]
Continue Reading
By Joel Widmer | Content Marketing , Lead Generation
When we talk with business owners, we hear a common complaint. They have a trendy website with all the best features, but it doesn’t create any sales. What was supposed to be a marketing asset is just… sitting there. This complaint is so common that we can predict the problem before we ever see the site. Undoubtedly, […]
Continue Reading
By Joel Widmer | Content Marketing , Success
A 2021 study by SEMRush found that marketers’ biggest challenges were generating traffic, quality leads, and content that resonated with their audiences. What was the solution? Improve content quality and focus on SEO. And guess what… You’ll need to hire the right blogger to achieve both of these things. The blogger you hire becomes the […]
Continue Reading
By Joel Widmer | Email Marketing & Automation
Welcome emails are a great opportunity to engage with new customers. Here are nine best practices for creating an effective welcome email series.
Continue Reading
By Joel Widmer | Coaching/Consulting , Tools & Resources
If your content strategy is the vehicle that drives your marketing, your content calendar is the road map that’ll get you where you want to go. If you follow it, you and your team will stay on track and be ahead of your publishing schedules. Without it, your content marketing process is reduced to an inefficient guessing […]
Continue Reading
By Joel Widmer | Email Marketing & Automation
By following these simple steps, you’ll be able to start reaching out to your customers successfully using email marketing services.
Continue Reading
By Joel Widmer | Email Marketing & Automation
I got an email from a client the other day with an urgent subject line. I quickly opened it and was glad I did. Turns out he was ecstatic about the email sequence we built for him.His sequence had just helped close three clients in the past week AND it cut his time spent with prospects before […]
Continue Reading