By Joel Widmer | Content Marketing , Tools & Resources
Are you ready for a mobile website? Your customers are. Did you know the number of people accessing the internet on their mobile phones is expected to overtake personal computers as the most popular way to access the web by 2014!! Next time you’re out in public, try to count how many people are on […]
Continue ReadingBy Joel Widmer | Content Marketing , Tools & Resources
Whenever a client approaches me with a new idea, I always start with the same question: “How does this fit into your big picture marketing strategy?” If that’s not the question your asking yourself and your team before each new project, chances are your leaving money on the table. It’s the difference between having an […]
Continue ReadingBy Joel Widmer | Tools & Resources
There’s no comparison. Google’s Chrome browser is by far my first choice out of any browser out right now. I was a fan of Firefox for a long time but when it started getting laggy, I was forced to make the switch during the early days of Chrome. When it launched there were only a […]
Continue ReadingBy Joel Widmer | Social Media
“Negative reviews increase conversion rates for all kinds of businesses, because people see them and know that they’re shopping in a truthful environment.” -Brett Hurt, CEO Baazarvoice in Zero Moment of Truth Stop for a second and think about that. When consumers pour over reviews of your product, what are they really looking for? And […]
Continue ReadingBy Joel Widmer | Social Media
Welcome to my first podcast! I’ve been wanting to get this going for quite some time now and after talking to Stephen Zralek, who you’ll meet on the podcast, I knew I couldn’t wait any longer. The information Stephen shares is critical for any business using or considering using social media. I couldn’t think of […]
Continue ReadingBy Joel Widmer | Content Marketing , Social Media
I first met Tara on Twitter when I answered a question she’d tweeted through @TillamookCheese Twitter account. Shortly after my response, she responded back to me and thanked me for my input. I was impressed by how quickly she responded and decided to check out the rest of Tillamook Cheese’s online presence. Being from Tillamook, […]
Continue ReadingBy Joel Widmer | Social Media
The other day I read a post that went on a rant about how Facebook Likes don’t mean anything which got me thinking about my own experiences with several company’s Fan Pages and how important each Like has been in growing their page and achieving their goals for Facebook. Don’t misunderstand me, a Facebook Like […]
Continue ReadingBy Joel Widmer | Nashville
One of the amazing things that came of out the Nashville Flood was how the Nashville community came together selflessly to help each other. It was incredible to watch the news (which I never do) and see story after story of people going the extra mile to reach out to those in need. One of […]
Continue ReadingBy Joel Widmer | Content Marketing , Social Media , Tools & Resources
Which ones to use? At the end of each one, add “If it’s relevant to my target audience”. Link to an industry related article and ask a question about it Create a short quiz and offer a prize to the winner Become a resource for something local (e.g. all the networking groups related to your […]
Continue ReadingBy Joel Widmer | Tools & Resources
The other day I read an incredible article on brand salience, not a term I hear thrown around very often. I’ve heard several definitions but like this one the best, “The degree to which a certain brand is thought about or noticed when a customer is in a buying situation.” Don’t confuse this with “Top […]
Continue Reading