By Joel Widmer | Coaching/Consulting , Tools & Resources
If your content strategy is the vehicle that drives your marketing, your content calendar is the road map that’ll get you where you want to go. If you follow it, you and your team will stay on track and be ahead of your publishing schedules. Without it, your content marketing process is reduced to an inefficient guessing […]
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By Joel Widmer | Email Marketing & Automation
By following these simple steps, you’ll be able to start reaching out to your customers successfully using email marketing services.
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By Joel Widmer | Email Marketing & Automation
I got an email from a client the other day with an urgent subject line. I quickly opened it and was glad I did. Turns out he was ecstatic about the email sequence we built for him.His sequence had just helped close three clients in the past week AND it cut his time spent with prospects before […]
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By Joel Widmer | Content Marketing , Authority & Thought Leadership , Increasing Traffic
Interview-Based Blogging is the method we use with all our clients, and it’s the best way for fast-growing companies to engage their prospects and customers.
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By Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
Let me introduce you to Ray and Janine. Ray is an experienced entrepreneur with a fast-growing service business and several successful exits behind him. After 15 years, he knows exactly what he needs to focus on and it’s not content marketing. In order to meet his aggressive business goals, Ray knows he needs to assemble a lean […]
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By Joel Widmer | Content Marketing
How do you really know if content marketing is a smart strategy for your business? Do you wait for someone to try and sell it to you? Do you jump online and do some research? Or are you so overwhelmed with everything else, you just ignore it and hope you won’t regret it? Figuring out […]
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By Joel Widmer | Content Marketing
Any number of roadblocks can get in the way of publishing a piece of content. Sometimes, the writing process takes a backseat to more pressing work. Editors or designers can fall behind. Maybe your website goes down because of a security error and publishing on time is impossible. Whatever the reason, when other people or external circumstances […]
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By Joel Widmer | Tools & Resources
Contrary to what other copywriting nerds might say, writing great blog titles is not an art form. Leonardo da Vinci initially spent four years painting the Mona Lisa and continued to refine it over the next decade until his death. The most famous work of art was never even considered “finished” by its creator.Fourteen years on […]
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By Joel Widmer | Blog , Content Marketing
When asked what separates a good blog from a great blog, the first thing we think about is the quality of the content. After all, we live in an age where content is king. The success of a blog depends on the message, right? As long as we’re making solid points and writing like we have […]
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By Joel Widmer | SEO
Over the last 12 years, we’ve had the privilege of helping dozens of companies from a wide variety of industries with their digital marketing. By “variety”, I mean everything from healthcare and finance services to entertainment and E-commerce. Regardless of who they are, how they operate, or who they serve, they all have one thing in […]
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