Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.
By Joel Widmer | Tools & Resources
Contrary to what other copywriting nerds might say, writing great blog titles is not an art form. Leonardo da Vinci initially spent four years painting the Mona Lisa and continued to refine it over the next decade until his death. The most famous work of art was never even considered “finished” by its creator.Fourteen years on […]
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By Joel Widmer | SEO
Over the last 12 years, we’ve had the privilege of helping dozens of companies from a wide variety of industries with their digital marketing. By “variety”, I mean everything from healthcare and finance services to entertainment and E-commerce. Regardless of who they are, how they operate, or who they serve, they all have one thing in […]
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By Joel Widmer | Content Marketing
One of the most popular pieces of advice in the modern world of content marketing is “write how you speak.” At first glance, it’s a brilliant concept. Writing how you speak should save a ton of time and brain power. And in our culture that’s obsessed with shortcuts and hacks, it’s no mystery why this idea […]
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By Joel Widmer | Content Marketing
If you’re a creator, you can’t not create. It’s like oxygen.The frustrating part is finding just the right way to open up that channel so your creative process flows, and the final output reflects who you are. Many people imagine that creating content means sitting in front of a blank document on their laptop, waiting for […]
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By Joel Widmer | Authority & Thought Leadership
We are all under the subtle influence of cognitive biases. It’s that assumption that the guy riding your bumper is a jerk, when actually his wife is in labor and they are trying to get to the hospital. It’s only following people and institutions on social media who confirm our beliefs. It’s insisting you predicted that a global […]
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By Joel Widmer | SEO
When we start with a new content marketing client, we ensure a solid foundation to build upon, including an audit of their existing client. How is it organized?What are the categories?What tags do they use? This inventory makes projects easier, and Google responds to this organization by improving our client’s SEO. Tags vs CategoriesThe next step is to […]
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By Joel Widmer | Authority & Thought Leadership
I’ve recently noticed two distinct paths a thought leader or expert takes to communicate with their audience. One is a commanding point of view that showcases the person’s knowledge, and the other addresses their community’s needs and desires. One uses the word “I” a lot. The other uses the word “We.” One uses loads of big words […]
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By Joel Widmer | Success
You already know selling and good service don’t stop after the sale. But how exactly do you do them in a way that genuinely supports your customer?Think about your cell phone carrier or your cable company. Service providers like this offer great perks and prices for new customers UNTIL they become a client. Then prices […]
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By Joel Widmer | Lead Generation
I’m willing to bet your About page is one of the top 10 pages on your website (top 5 if it’s a small site). My About page is the 9th most viewed page on my site, even though I have approximately 100 pages of content. Sadly, most About pages are dead-ends with a bunch of jargon. […]
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