All Posts by Joel Widmer

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About the Author

Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife and son.

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Sep 12

Lesson 6: Questions About Content Marketing?

By Joel Widmer |

This is the final day of your email course. Thanks again for following along. :)Over the last few days we’ve spoken about…Content marketing mistakes you might be making,How to use your website to create sales,How to use content upgrades to capture leads,How to promote your content, andHow to nurture your subscribers with email sequencesAdmittedly, that’s […]

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Sep 12

Lesson 3: Use This Strategy to Capture More Leads

By Joel Widmer |

What’s the single most important goal of your website?You expect it to capture leads, build an audience, increase authority in your industry, and ultimately lead to sales, right?Each of those goals have one thing in common: They require building an email list.Why is email so important? Email is the only marketing channel you own. You […]

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Sep 12

Lesson 2: Is Your Website Your Top Salesperson?

By Joel Widmer |

​Your website has the potential to be your best salesperson, but only if you give it the proper tools & training. Sadly, many businesses invest tons of money in a website that they think will generate sales for them, only to be disappointed when they drive traffic to it and get zero leads.You know a […]

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Sep 12

Lesson 1: 3 Big Reasons Content Marketing Fails

By Joel Widmer |

There are 3 big mistakes that most B2B businesses make when doing content marketing.They don’t promote their contentThey don’t have a strategyThey get stuck in the content friend zoneLet’s unpack each of these individually.1. They don’t have a strategyThere’s a difference between blogging and content marketing.Blogging is producing content without a strategy or plan. A […]

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