9 Simple (But Powerful) Automated Email Sequences For Service Businesses

Quick Navigation 1. The Welcome Sequence 2. The Training Sequence3. Purchase Reminders4. Reengagement Sequence5. The Upsell Sequence6. The Evangelist Sequence7. The Lead Nurturing Sequence8. The Onboarding Sequence9. Transactional TriggersGet Started with Email Sequences I got an email from a client the other day with an urgent subject line.I quickly opened it and was glad I… Read More

What is Cornerstone Content? The Definitive Guide

Quick Navigation What is Cornerstone Content?The Benefits of Cornerstone ContentCornerstone Content and SEOHow to Create Cornerstone ContentExamples of Cornerstone ContentGoing Forward These days, everyone knows they need content. It’s hard to find a website without a blog.But that need also creates a unique challenge: The web is full of noise. There’s an ocean of content… Read More

The Difference Between A Brochure Website & A Lead Generation Website

When we talk with business owners, we hear a common complaint. They have a trendy website with all the best features, but it doesn’t create any sales.What was supposed to be a marketing asset is just… sitting there.This complaint is so common that we can predict the problem before we ever see the site. Undoubtedly,… Read More

Keyword Intent: The Answer To Attracting High Converting Traffic

If you’ve ever spent any time people watching at the mall, you know that shoppers can be categorized into three basic groups: Those who know exactly what they want and they came to buy it. Those who need something (like a coat) and want to shop at a few different places. Those who came to the… Read More

Why It’s A Bad Idea To Focus Marketing Solely On Your Target Audience

In high school I got a job as a radio DJ. In short, my job was to listen to music and talk to myself. (Not a bad gig for a teenager.) After several years, I got pretty good at talking off the cuff while on the air. I knew how to fill 27 seconds with a… Read More

The 57 Best Entrepreneur Podcasts of 2017

Having the right podcasts in your pocket at the right time is like having a world-class mentor on demand for your business. You can find a podcast on just about any topic related to what you’re going through. It’s pretty amazing to think you can listen to some of the smartest people in business coach… Read More

7 Ways To Boost The Credibility Of Your Blog Content

Credibility may be subjective but there’s a few things we can all agree on that are critical to the credibility of an article. In this post, I’ll give you a checklist of seven things to look for in your own content to quickly build credibility with your readers. Show, Don’t Tell with Visuals Clarity and… Read More

3 Types of Content People Love To Share [Infographic]

Ten articles written about the same topic. One goes viral. Why? What makes one piece of content get shared thousands of times while others slowly fade into obscurity? (Or get lost in your blog’s archives…) The folks at Uberflip teamed up with Buzzsumo and analyzed thousands of posts to find the three types of content that get… Read More

Answer These 10 Questions To Focus on What Matters Most in Your Business

We ask ourselves questions almost every moment of the day. Every decision we make is an answer to a question. Every goal we set is fueled by questions. I love this quote by James Stephens: We get wise by asking questions, and even if these are not answered, we get wise, for a well-packed question… Read More

10 Email Templates To Empower Your Company with Content Marketing

On average, B2B customers engage with 11.4 pieces of content before they purchase. That can either be your content or your competitor’s content. You’re a smart business owner, that’s why you constantly publish new valuable content. The problem happens when your less web-savvy prospects don’t know how or where to search your site for the… Read More