Luminance RED was an e-commerce startup selling an FDA-registered light therapy device. Knowing that content is a powerful method for generating sales, the team created a blog and started writing. However, when they struggled to manage both day-to-day operations and content creation, the Luminance RED CEO brought in Fluxe Digital Marketing for help.
The medical niche is notoriously difficult for ranking well in search engines, especially for a new website. Fluxe created a highly optimized keyword strategy and leveraged experienced medical writers. The plan was to develop valuable medical content that addressed reader problems related to Luminance RED’s products.
With a combination of their great products and Fluxe’s proven SEO processes, Luminance RED’s content resonated with both readers and search engines. Within 16 months, Luminance RED achieved:
Through this process, Luminance RED was able to outrank all competitor sites and achieve top rankings for thousands of relevant, high-intent keywords.
Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.