By Joel Widmer | Case Study
Montana Knife Company enjoyed success as a smaller knife manufacturer and developed a reputation for high-quality products. But the team was ready for growth.
With a master bladesmith as CEO, MKC had the kind of high-level expertise that couldn’t be easily replicated, giving them a serious advantage over their competitors. The only thing they needed was help transforming that abundant knowledge into digital content assets that would get them noticed by Google.
CEO Josh Smith and his head of marketing, Brandon, heard about the Fluxe team’s proven success and reached out to get things started.
We focused on harnessing Josh’s deep knowledge to capture and captivate a large audience of dedicated knife and hunting enthusiasts. By pairing this with Fluxe’s exceptional SEO strategies, we knew we could flood the site with relevant traffic from search engines and introduce many people to the brand. The results speak for themselves.
Within 12 months, Fluxe helped MKC achieve:
This approach enabled MKC to attract relevant, high-quality organic traffic, driving brand awareness and sales.
MKC had deep expertise but lacked visibility. By transforming knowledge into magnetic SEO content, we helped them rapidly expand their organic traffic and sales.
The same approach can work for your business. Identify untapped expertise and combine it with proven SEO content strategies. Then watch your brand attract the right audiences and convert them into loyal customers.
Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.