ENT Associates of Lubbock Ranks for 100K+ Keywords and Establishes Authority Regionwide

ENT Associates of Lubbock Ranks for 100K+ Keywords and Establishes Authority Regionwide

By Joel Widmer | Case Study

Nov 16
ENT medical instruments lay on a blue background.

About ENT Associates of Lubbock

ENT Associates of Lubbock is a small medical practice in West Texas, specializing in services and procedures related to the ears, nose, and throat. The practice faced challenges maintaining a steady flow of patients during slow periods and struggled to handle pre- and post-op questions and instructions during busy spells.

The Goal: Boost Patient Bookings and Online Authority

ENT Lubbock sought to fully book every doctor’s schedule two months in advance and provide comprehensive content to address patient FAQs. They also aimed to increase their online presence and attract new patients through search engine traffic.

The Results:

The content campaign with Fluxe was highly successful. ENT Lubbock achieved the following outcomes:

  • Increased Online Authority: The practice appeared in Google searches for over 100K relevant keywords, positioning it as an authority in the ENT field.
  • More Patient Bookings: By capturing search engine traffic, ENT Lubbock received increased phone calls and new patient inquiries.
  • Enhanced Content Assets: Fluxe created multiple content assets for the practice — including a search-optimized blog — that address common patient FAQs and provide valuable information about relevant procedures and conditions.
  • Improved Physician Efficiency: With a steady flow of appointments, doctors can focus on providing quality care rather than managing patient inquiries.

How We Achieved These Results:

Fluxe implemented the following strategies:

  • SEO-Focused Content Strategy: Using monthly one-hour calls with ENT Lubbock physicians, Fluxe created search-optimized content assets, including blog posts targeting relevant keywords.
  • Detailed On-Page Optimization: Fluxe optimized ENT Lubbock’s website content to improve search engine visibility.
  • Off-Site Link-Building Campaign: This campaign helped establish the practice’s authority.
  • Authority Development: By selecting topics based on search demand and patient needs, Fluxe developed a content schedule that established ENT Lubbock as an authority in the ear, nose, and throat specialty.

The Takeaway: Turning Expertise Into Authority

Through their strategic partnership with Fluxe, ENT Associates of Lubbock increased patient bookings, established themselves as an authority in their field, and improved their medical practice’s overall efficiency.

Besides ranking for over 100K keywords and fully booking their doctors’ schedules, their new, high-quality assets provide patients with helpful information on a comprehensive array of conditions and procedures.


About the Author

Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.

Leave a Comment:

Leave a Comment: