How to Grow Your Business With Authentic Marketing (Without Burning Out)

How to Grow Your Business With Authentic Marketing (Without Burning Out)

By Joel Widmer | Content Marketing

Oct 17
The team at a marketing agency works on their client’s roadmap strategy.

If your business is growing and demands on your time are increasing, something’s got to give.

You can’t do it all, and that’s okay. Sure, everything you’re doing right now still needs to get done, but that doesn’t mean you have to do it.

I know I’m just one of many voices telling you to outsource tasks to employees and specialists. You’ve probably already delegated your email, phone calls, bookkeeping, calendar management, and web design.

That’s great, but what about your content marketing?

Your Content Marketing Journey Thus Far

You know content marketing works. You’ve had success with it. Maybe not as much success as you’d like, but you know that when you commit to it, it drives results.

Up to this point, you’ve been the one creating and publishing blog posts, lead magnets, email newsletters, and sales campaigns. With your growing business, you’re spending time you don’t have. There are only so many hours in the day, and your main priorities have to be things like setting the vision for your company, supporting your team, and developing products or services.

If you pump the brakes on your content marketing to focus on more pressing aspects of your business, it’s not the end of the world. But what happens when results slow down? What happens when your main lead source dries up and you become too reliant on one channel for growth?

You could take content marketing back into your own hands. But do you really want to spend the time re-establishing trust with your audience? Or rebuilding your SEO rankings? Or re-engaging an email list that hasn’t heard from you in months?

It’s a vicious cycle. But there’s a way out.

Our Strategic Roadmap Process

Over the last 12 years, we’ve had the privilege of helping over 150 clients in 30+ industries grow through strategic content marketing.

We learned quickly that creating content for the sake of creating content is a recipe for failure. Content marketing works, but only when executed strategically.

That’s why the first step in every relationship we have with a new client is creating an intentional roadmap strategy.

Infographic: How to Grow Your Business With Authentic Marketing (Without Burning Out)

Here’s an overview of our process:

Phase 1: Current Marketing Assessment — Where Are You Now?

First, we audit your current marketing efforts to establish a baseline. This includes assessing:

  • Your website messaging, structure, and converting assets
  • SEO metrics like rankings and traffic
  • Marketing analytics like conversions and funnel performance
  • Overall alignment with your target audience and business goals

Our goal is to identify gaps and opportunities for your content marketing to capitalize on.

Phase 2: Develop the Roadmap Plan — Where Do You Want to Go?

Next, we conduct keyword research and competitor analysis, and we audit your existing content assets. This gives us the data we need to build your content strategy.

We map out exactly:

You come away with a clear set of prioritized recommendations for impactful content creation.

Phase 3: Strategy Implementation — How Do We Get There?

This is where the rubber meets the road. We create the outlined content assets, including long-form blog posts, emails, lead magnets, videos, and more.

We also handle promotion, distribution across channels, results tracking, and strategy refining as needed based on what resonates with your audience. With an experienced content marketing partner handling the busy work, you can get back to what you do best: leading your company.

The Roadmap Drives Real Results

This intentional approach to content marketing achieves several benefits:

  • Builds an organized system for content creation, eliminating disjointed efforts.
  • Fills content gaps to better educate and attract your target customer.
  • Expands your reach by diversifying lead generation sources.
  • Improves SEO and grows qualified website traffic.
  • Increases marketing ROI by aligning your content with your business goals.
  • Saves you time by removing the burden of strategy and creation.
  • Enables you to focus on high-value content that converts readers into leads and customers.
Quote: How to Grow Your Business With Authentic Marketing (Without Burning Out)

The Roadmap Puts You Back in the Driver’s Seat

As a business owner, outsourcing content marketing makes you nervous. It did for me in the early days of Fluxe. However, the only sustainable way to execute content marketing at scale is by leveraging a team.

You already know what happens when you stop. Momentum erodes, leads dry up, and revenue stalls. Our roadmap process puts you back in control by delivering:

  • The strategy you don’t have time to plan out yourself
  • Creation of high-quality, high-converting assets
  • Promotion across channels you can’t manage solo
  • The metrics and insights you need to guide strategy

Even better, we do it in your unique voice. You’re still the brilliant mind behind it all. The only thing you give up is the busy work that holds you back from achieving the goals you care about.

Don’t go at content marketing alone again. Get the leverage of our proven roadmap process on your side. Request a discovery call today.


About the Author

Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.

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