By Joel Widmer | Content Marketing , SEO
Are some industries so boring they literally have nothing to blog about? That’s the question I set out to answer a few days ago. Over the last few years, one of the most common types of push back I get from people on blogging is that their industry is too boring to write about. Some […]
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By Joel Widmer | Content Marketing , Increasing Traffic , SEO
Do you ever start using Google Trends to find what’s trending and end up not using any of the data that looked so promising? Good. You’re no different from most marketers out there. But it’s time to stop wasting your time searching for dead end results and start getting everything you can out of this free […]
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By Joel Widmer | Content Marketing , Tools & Resources
The perfect paragraph length We scan, we don’t read online. Think about how you read your email. Do you read it word for word? Unless it’s a huge contract or urgent piece of news, it’s very rare people read every word of every email. I think about paragraph length how I think about having a […]
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By Joel Widmer | Content Marketing
Bringing in new customers is a full-time job. To be successful you must constantly be creating value for them. The problem is you have an entire business to run. If you’re a small business owner, you probably have several jobs: marketing, sales, accounting and administrative duties and that’s all before lunch! Then marketers like me tell you […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation
How would you enjoy doubling or tripling your readership overnight? It would be amazing! In this post I’m going to show you a simple content strategy that I learned from Taco Bell. It doesn’t matter whether you love or hate Taco Bell, the fact is they’ve managed to attract a diverse audience by adding new […]
Continue ReadingBy Joel Widmer | Content Marketing , Email Marketing & Automation , Social Media
You may not know this but I started my marketing career as a radio DJ. To be honest, I didn’t know it was the start of my marketing career either. I was a DJ for five years before I figured it out. I wouldn’t trade the lessons I learned for the world though, and heres […]
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By Joel Widmer | Content Marketing , Social Media
What’s the difference between an advertisement and a resource? Think about it for a second… The more relevant an advertisement is to you, the less you see it as an ad and the more you refer to it as a useful resource. You may be spamming your audience and not even know it by syncing […]
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By Joel Widmer | Content Marketing , SEO , Tools & Resources
We use Google to search for everything. But it can get really frustrating when you can’t find what you want or can’t think of how to put what your searching for into words. There are actually little tweaks you can do to your everyday Google searches that will not only get you way better results, but save […]
Continue ReadingBy Joel Widmer | Content Marketing , Tools & Resources
Are you ready for a mobile website? Your customers are. Did you know the number of people accessing the internet on their mobile phones is expected to overtake personal computers as the most popular way to access the web by 2014!! Next time you’re out in public, try to count how many people are on […]
Continue ReadingBy Joel Widmer | Content Marketing , Tools & Resources
Whenever a client approaches me with a new idea, I always start with the same question: “How does this fit into your big picture marketing strategy?” If that’s not the question your asking yourself and your team before each new project, chances are your leaving money on the table. It’s the difference between having an […]
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