By Joel Widmer | Content Marketing , Increasing Traffic
This is an excerpt of a blog post that I wrote for the Mindset of Networking blog. Click here to read the entire post. Have you been wanting to write more? Maybe on your blog, a guest post on someone elses blog or a newsletter? Not sure what to write about or how to get […]
Continue ReadingBy Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
You might have read about the benefits of guest blogging. But most articles fail to dig below the surface when explaining how guest blogging can actually help your business. The question is, can you can really justify spending time on guest blogging? So I’ve given you my top guest blogging benefits and explained each one […]
Continue ReadingBy Joel Widmer | Content Marketing , Success
The role of a full-time digital marketing employee is a tough position to hire. Not because it’s your first hire, It’s difficult because you don’t know what you don’t know. How do you evaluate a potential marketer’s knowledge when your a small business and your not sure exactly what your digital strategy should be? This is […]
Continue ReadingBy Joel Widmer | Content Marketing
How do you really know if content marketing is a smart strategy for your business? Do you wait for someone to try and sell it to you? Do you jump online and do some research? Or are you so overwhelmed with everything else, you just ignore it and hope you won’t regret it? Figuring out […]
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By Joel Widmer | Content Marketing , Social Media
If you could connect with any blogger in your industry, who would it be? Forget about any limitations for a second, who would you choose? In the last few years we’ve had the opportunity to connect with hundreds of incredible bloggers and I’m going to show you a few techniques that will help you get […]
Continue ReadingBy Joel Widmer | Content Marketing , SEO
InboundHound, a search marketing blog, recently posted a blog titled “1st page in Google: a bonus, not a business model“. We couldn’t agree more. Getting ranked in Google is certainly an important part of a digital marketing strategy, but it’s only a part. In our recent blog post, we highlighted just what Google is doing […]
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By Joel Widmer | Content Marketing , SEO
The difference between On-Site and Off-Site SEO can fool even the most experienced Web Expert. Toss in content marketing, building backlinks and how to rank for high intent keywords in search engines and it’s tough to know even where to start! So how do you put together all these pieces in a way that makes sense […]
Continue ReadingBy Joel Widmer | Content Marketing , Lead Generation
“I already know my customer! I have their persona, some statistics, and…” Most of us have been guilty of writing off our target audience likes this at some point, but the truth is we might have actually been correct. At that time. The trap that we fall into is not realizing our target audience is a […]
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By Joel Widmer | Content Marketing , Lead Generation
If you’re considering blogging for business, use these 6 simple questions as a template to plan your blogging strategy. There are 3 main elements in a successful blogging strategy: You, your audience and your competition. These 6 questions cover the YOU part of the strategy. I believe these are the first questions anyone should ask […]
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By Joel Widmer | Content Marketing
You’ve worked a long time building your business. You’ve put hundreds, even thousands of hours into generating unique ideas or solving problems for your clients. So why would you share your unique content online for your competitors to scoop up and use to get ahead of you? It’s not that you’re against the idea of […]
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