Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.
By Joel Widmer | Content Marketing
If you’ve ever reached the end of your day and tried to remember just one thing you accomplished, you know the feeling of realizing an entire day has been wasted. But it’s not always that obvious. Much of our wasted time happens with the best intentions. This is especially true in marketing where a lot of time […]
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By Joel Widmer | Content Marketing , Increasing Traffic
When I tell business owners they’re sitting on enough marketing content to last a year, I’m usually met with more than a little skepticism. And that’s putting it mildly. The typical response sounds something like this: “Are you kidding!? The last time I sat down to write an article I ended up staring at a […]
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By Joel Widmer | Content Marketing , Increasing Traffic
When you finally finish writing a blog post, checking it for errors is the last thing you want to do — and that’s probably a good thing. No matter how many times you read your own writing, it’s not going to reach its full potential when you’re the only one critiquing. If you want to […]
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By Joel Widmer | Content Marketing , Social Media
By now you’ve probably decided if your company is going to use social media channels like Facebook or LinkedIn in your marketing. But have you thought about exactly why you are putting the time, money and resources into creating content for those channels? And what exactly do you want to get out of them? The […]
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By Joel Widmer | Content Marketing , Social Media
Last week was a fun and busy week for us. Fluxe was featured in an Entrepreneur.com article about starting an online business. I shared some of my favorite tools and strategies that helped me get started and some that I still use today. In the article I also talked about what your website needs to […]
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By Joel Widmer | Authority & Thought Leadership , Content Marketing
Dennis Yu recently visited Social Media Dallas to kickoff a series of Special Interest Workshops. He spent two days teaching our group everything from Facebook ads and lessons learned at American Airlines, to how to save time by rollerblading between meetings. It would require an entire book to cover every topic he shared, but I […]
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By Joel Widmer | Social Media
LinkedIn is no longer optional for growing and managing your network effectively. In fact, we’re to the point where it’s hard to separate someone’s network and their LinkedIn connections. For most, it’s one in the same. That’s why it’s important to constantly grow and nurture our network, especially using the access that LinkedIn gives us. When […]
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By Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
Anyone can judge a blog post by the amount of shares and comments, but those numbers don’t tell the whole story. What does it really mean for a blog post to do well? Is it optimized for a keyword that brings visitors from Google? Does it generate email opt-ins with a great call to action inside the […]
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By Joel Widmer | Content Marketing , Increasing Traffic
If you haven’t been living under a rock, you already know that blogging can improve your website’s SEO. And I’m sure you know it can help you build your email list. But the advantages don’t stop there. When evaluating their blog strategy, most people gloss over three important things that can give their business the upper hand. […]
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By Joel Widmer | Lead Generation
“An opportunity that doesn’t align with your goals is a distraction, no matter how lucrative it is.” I wrote that piece of advice down for my future self a few years back. I had taken advantage of a few “opportunities” only to be disappointed when they moved me sideways instead of toward my goals. I love a […]
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