By Joel Widmer | Tools & Resources
Video. It’s the recurring suggestion you get to expand your business and grow your audience. But where do you start? Do Facebook Live, they say. Get on YouTube Live. Just go live because it’s cheaper than hiring a camera crew or renting a camera. It may seem either very easy or so overwhelming that you don’t even know […]
Continue Reading
By Joel Widmer | Tools & Resources
I’ve done this a million times and I’m sure you have too: You need to learn something — maybe it’s how to run payroll in Quickbooks, install the Google Analytics tracking code, or set up that WordPress plugin. So, you pull up a Google search. The first page of results has plenty of […]
Continue Reading
By Joel Widmer | Content Marketing , Tools & Resources
I bet you have a hundred marketing tasks on your to-do list right now. If you’re like me, you’ll plan to cross out 10 of those today, but only have time to finish half. … And then 15 more will fill their space. It’s an especially big problem for me because I’m marketing dozens of companies. […]
Continue Reading
By Joel Widmer | Content Marketing , Tools & Resources
Having the right podcasts in your pocket at the right time is like having a world-class mentor on demand for your business. You can find a podcast on just about any topic related to what you’re going through. It’s pretty amazing to think you can listen to some of the smartest people in business coach […]
Continue Reading
By Joel Widmer | Content Marketing , Email Marketing & Automation , Tools & Resources
On average, B2B customers engage with 11.4 pieces of content before they purchase. That can either be your content or your competitor’s content. You’re a smart business owner, that’s why you constantly publish new valuable content. The problem happens when your less web-savvy prospects don’t know how or where to search your site for the […]
Continue Reading
By Joel Widmer | Content Marketing , Tools & Resources
Choosing the right marketing tools for your business isn’t an easy task. Comparing features, testing software out, teaching your team, trying to decide between what you really need and what’s just nice to have… It can be a lot like buying a car (without the annoying salesman.) That’s why we put together a list of content marketing tools […]
Continue Reading
By Joel Widmer | Content Marketing , Tools & Resources
Ever find yourself at a loss for what to search for when looking through your content marketing analytics? If so, I have the perfect solution (7 actually!)! Lucky for us, Google is here to help. Most people don’t realize it but they have an entire FREE dashboard marketplace, you can download and import almost any […]
Continue Reading
By Joel Widmer | Tools & Resources
It’s no secret I love trying new business productivity tools and apps. If it saves time or automates a process, I’m in! Over the past few months, I’ve tested dozens of new productivity tools and wanted to the best ones with you in this post. Let me know your favorite tools in the comments below and which […]
Continue Reading
By Joel Widmer | Tools & Resources
A few weeks ago I was chatting with two friends of mine, John Price and Evan Tardy, about the business books that have had the biggest impact on our lives and businesses. It was crazy how much overlap we had, but each of us had gotten very different takeaways from each book. There is no doubt […]
Continue Reading
By Joel Widmer | Content Marketing , Tools & Resources
A few weeks ago I was talking to a friend who owns a marketing agency. The agency is her first venture, so I asked about the biggest challenge she’s had so far. I’m by no means an expert, but after running a business for a few years I do know it’s easy to forget what […]
Continue Reading