By Joel Widmer | Content Marketing , Tools & Resources
10 years ago, press and media coverage were strictly a top down approach. News traveled from giants, like TV networks and newspapers, down to us. Now, because of technology and things like social media, news can break from anywhere or anyone, and it’s those same giants who are scrambling to keep up. Small businesses now […]
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By Joel Widmer | Tools & Resources
Because content is a core part of my services, I live, eat, sleep and breathe it. Too much of it. I was consuming way more content than I was producing. I call it “Information Constipation”. No one wants to talk about it but we all get it sometimes. I knew something needed to happen because […]
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By Joel Widmer | Content Marketing , Tools & Resources
When I started the blog for Fluxe, I poured everything I had into it. I knew that if I wrote AMAZING content that really helped people, the traffic (and eventually, customers) would come. And the traffic came…but not like I’d hoped. I wasn’t getting a good return on my time. Something had to change. Most […]
Continue ReadingBy Joel Widmer | Tools & Resources
How many times have you typed the same email over and over again just because it was faster to retype than find, copy and paste it? Or left the same typo in multiple emails because the computer didn’t catch it? If you know me, you know I LOVE finding new tools, apps and software to […]
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By Joel Widmer | Content Marketing , Tools & Resources
The perfect paragraph length We scan, we don’t read online. Think about how you read your email. Do you read it word for word? Unless it’s a huge contract or urgent piece of news, it’s very rare people read every word of every email. I think about paragraph length how I think about having a […]
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By Joel Widmer | Content Marketing , SEO , Tools & Resources
We use Google to search for everything. But it can get really frustrating when you can’t find what you want or can’t think of how to put what your searching for into words. There are actually little tweaks you can do to your everyday Google searches that will not only get you way better results, but save […]
Continue ReadingBy Joel Widmer | Content Marketing , Tools & Resources
Are you ready for a mobile website? Your customers are. Did you know the number of people accessing the internet on their mobile phones is expected to overtake personal computers as the most popular way to access the web by 2014!! Next time you’re out in public, try to count how many people are on […]
Continue ReadingBy Joel Widmer | Content Marketing , Tools & Resources
Whenever a client approaches me with a new idea, I always start with the same question: “How does this fit into your big picture marketing strategy?” If that’s not the question your asking yourself and your team before each new project, chances are your leaving money on the table. It’s the difference between having an […]
Continue ReadingBy Joel Widmer | Tools & Resources
There’s no comparison. Google’s Chrome browser is by far my first choice out of any browser out right now. I was a fan of Firefox for a long time but when it started getting laggy, I was forced to make the switch during the early days of Chrome. When it launched there were only a […]
Continue ReadingBy Joel Widmer | Content Marketing , Social Media , Tools & Resources
Which ones to use? At the end of each one, add “If it’s relevant to my target audience”. Link to an industry related article and ask a question about it Create a short quiz and offer a prize to the winner Become a resource for something local (e.g. all the networking groups related to your […]
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