Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.
By Joel Widmer | Content Marketing , SEO
InboundHound, a search marketing blog, recently posted a blog titled “1st page in Google: a bonus, not a business model“. We couldn’t agree more. Getting ranked in Google is certainly an important part of a digital marketing strategy, but it’s only a part. In our recent blog post, we highlighted just what Google is doing […]
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By Joel Widmer | Content Marketing , SEO
The difference between On-Site and Off-Site SEO can fool even the most experienced Web Expert. Toss in content marketing, building backlinks and how to rank for high intent keywords in search engines and it’s tough to know even where to start! So how do you put together all these pieces in a way that makes sense […]
Continue ReadingBy Joel Widmer | Social Media
In January posted a list of our favorite small business Facebook pages that were using Facebook right titled: 17 Impressive Small Business Facebook Pages You Can Learn From. These were pages that were run by genuine local and small businesses without a big budget. We weren’t interested in big businesses that could throw money at their […]
Continue ReadingBy Joel Widmer | Content Marketing , Lead Generation
“I already know my customer! I have their persona, some statistics, and…” Most of us have been guilty of writing off our target audience likes this at some point, but the truth is we might have actually been correct. At that time. The trap that we fall into is not realizing our target audience is a […]
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By Joel Widmer | Content Marketing , Lead Generation
If you’re considering blogging for business, use these 6 simple questions as a template to plan your blogging strategy. There are 3 main elements in a successful blogging strategy: You, your audience and your competition. These 6 questions cover the YOU part of the strategy. I believe these are the first questions anyone should ask […]
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By Joel Widmer | Content Marketing
You’ve worked a long time building your business. You’ve put hundreds, even thousands of hours into generating unique ideas or solving problems for your clients. So why would you share your unique content online for your competitors to scoop up and use to get ahead of you? It’s not that you’re against the idea of […]
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By Joel Widmer | Content Marketing , SEO
Are some industries so boring they literally have nothing to blog about? That’s the question I set out to answer a few days ago. Over the last few years, one of the most common types of push back I get from people on blogging is that their industry is too boring to write about. Some […]
Continue ReadingBy Joel Widmer | Paid Advertising , SEO
If you own a service based business and have a website, you’ve probably had this question before. You want to generate leads through your website but there’s one little problem… Your analytics look like a ghost town (Insert tumble weeds). So how do you drive qualified prospects to your website? SEO and PPC are […]
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By Joel Widmer | Content Marketing , Increasing Traffic , SEO
Do you ever start using Google Trends to find what’s trending and end up not using any of the data that looked so promising? Good. You’re no different from most marketers out there. But it’s time to stop wasting your time searching for dead end results and start getting everything you can out of this free […]
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By Joel Widmer | Content Marketing , Tools & Resources
The perfect paragraph length We scan, we don’t read online. Think about how you read your email. Do you read it word for word? Unless it’s a huge contract or urgent piece of news, it’s very rare people read every word of every email. I think about paragraph length how I think about having a […]
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