By Joel Widmer | Lead Generation , Social Media
A recent survey has shed more light on the habits of top salespeople on LinkedIn. The survey studied how they use LinkedIn compared to everyone else. The LinkedIn search feature turned out to be the main reason top sellers use LinkedIn. The results showed 76% of the top sellers use LinkedIn to identify potential contacts, 58% […]
Continue Reading
By Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
Anyone can judge a blog post by the amount of shares and comments, but those numbers don’t tell the whole story. What does it really mean for a blog post to do well? Is it optimized for a keyword that brings visitors from Google? Does it generate email opt-ins with a great call to action inside the […]
Continue ReadingBy Joel Widmer | Content Marketing , Social Media , Tools & Resources
Until now, there really hasn’t been a free tool to quickly tell you what the most popular content is for any given subject during a time period. Why would you care about such a tool? A few reasons: Easy headline research to find what’s getting read, content trends you can capitalize on, easily finding the […]
Continue ReadingBy Joel Widmer | Content Marketing , SEO
InboundHound, a search marketing blog, recently posted a blog titled “1st page in Google: a bonus, not a business model“. We couldn’t agree more. Getting ranked in Google is certainly an important part of a digital marketing strategy, but it’s only a part. In our recent blog post, we highlighted just what Google is doing […]
Continue Reading
By Joel Widmer | Content Marketing , Lead Generation
If you’re considering blogging for business, use these 6 simple questions as a template to plan your blogging strategy. There are 3 main elements in a successful blogging strategy: You, your audience and your competition. These 6 questions cover the YOU part of the strategy. I believe these are the first questions anyone should ask […]
Continue Reading
By Joel Widmer | Content Marketing , Increasing Traffic , SEO
Do you ever start using Google Trends to find what’s trending and end up not using any of the data that looked so promising? Good. You’re no different from most marketers out there. But it’s time to stop wasting your time searching for dead end results and start getting everything you can out of this free […]
Continue Reading
By Joel Widmer | Content Marketing , Tools & Resources
The perfect paragraph length We scan, we don’t read online. Think about how you read your email. Do you read it word for word? Unless it’s a huge contract or urgent piece of news, it’s very rare people read every word of every email. I think about paragraph length how I think about having a […]
Continue Reading
By Joel Widmer | Content Marketing , SEO , Tools & Resources
We use Google to search for everything. But it can get really frustrating when you can’t find what you want or can’t think of how to put what your searching for into words. There are actually little tweaks you can do to your everyday Google searches that will not only get you way better results, but save […]
Continue ReadingBy Joel Widmer | Content Marketing , Tools & Resources
Are you ready for a mobile website? Your customers are. Did you know the number of people accessing the internet on their mobile phones is expected to overtake personal computers as the most popular way to access the web by 2014!! Next time you’re out in public, try to count how many people are on […]
Continue ReadingBy Joel Widmer | Tools & Resources
There’s no comparison. Google’s Chrome browser is by far my first choice out of any browser out right now. I was a fan of Firefox for a long time but when it started getting laggy, I was forced to make the switch during the early days of Chrome. When it launched there were only a […]
Continue Reading