By Joel Widmer | Authority & Thought Leadership
Learn how to create and use a prospect scorecard as an effective way to differentiate A-quality potential clients from B-quality and below.
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By Joel Widmer | Authority & Thought Leadership , Lead Generation
Are you the first business people think of when trying to solve a problem? Would you like to be? It’s called top of mind awareness.
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By Joel Widmer | Content Marketing , Authority & Thought Leadership , Increasing Traffic
Interview-Based Blogging is the method we use with all our clients, and it’s the best way for fast-growing companies to engage their prospects and customers.
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By Joel Widmer | Authority & Thought Leadership
We are all under the subtle influence of cognitive biases. It’s that assumption that the guy riding your bumper is a jerk, when actually his wife is in labor and they are trying to get to the hospital. It’s only following people and institutions on social media who confirm our beliefs. It’s insisting you predicted that a global […]
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By Joel Widmer | Authority & Thought Leadership
I’ve recently noticed two distinct paths a thought leader or expert takes to communicate with their audience. One is a commanding point of view that showcases the person’s knowledge, and the other addresses their community’s needs and desires. One uses the word “I” a lot. The other uses the word “We.” One uses loads of big words […]
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By Joel Widmer | Authority & Thought Leadership
I pride myself on helping founders share what’s inside their heads in a way they never thought possible. True confession: I’ve been terrible at doing it for myself. It’s hard to admit that as the CEO of a content marketing company, I’ve had my fair share of trouble producing my own content to a standard of my […]
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By Joel Widmer | Content Marketing , Authority & Thought Leadership
Robert Hartline is a busy man. He owns several businesses and didn’t have the time or the need for a full content team for one of his businesses, CallProof, a mobile CRM for field salespeople. Instead, Robert turned to us to transform the knowledge he already had about the sales industry into content that attracted […]
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By Joel Widmer | Content Marketing , Authority & Thought Leadership
Hundreds of hopeful entrepreneurs arrive at a warehouse around 5 AM, armed with elevator pitches and props to impress casting directors.Their goal? To secure one of the few slots on Shark Tank for a chance to sell a piece of their business to Mark Cuban and the other sharks.If they make it on the show, […]
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By Joel Widmer | Authority & Thought Leadership , Content Marketing , Social Media
There’s no such thing as a boring conversation with Ryan Williams. Ryan is a former stand up comedian, founding member of a social media marketing startup that got acquired by Disney, marketer at Machinima.com and too many other things to list. On top of that, he’s interviewed over 100 elite influencers from Youtube stars with millions of followers, […]
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By Joel Widmer | Content Marketing , Authority & Thought Leadership
Thought leaders never start out as thought leaders. They earn that title from constant growth (the “thought”) and build a following of people who listen and take action on what they say (the “leader”). So, at what point did they graduate from employee to thought leader? After working with dozens of thought leaders across different industries, […]
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