By Joel Widmer | Lead Generation
Marketing funnels. Everyone talks about them and how they’re essential for your business, but you may ask yourself: What is a sales funnel? How do I know I’ve made the “right” one? Would I be able to tell if mine was broken?Should I just pay someone else to make my funnel for me?The reason most […]
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By Joel Widmer | Increasing Traffic
So your business has invested heavily in website traffic through Google Ads and social media content, paid or otherwise. Your campaigns are doing great. You’re tracking your ROI and, between the data and the responses from your followers, you know for sure that you’re well in the green, enjoying the instantaneous results available from these […]
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By Joel Widmer | Success
So, you’ve got some marketing campaigns in place, results are coming in and things seem to be moving along nicely. But how much time did you spend systematizing those campaigns to laser focus them on your revenue targets? If the answer is “not much”, your targets could be slipping away from you as you read […]
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By Joel Widmer | Course of Action Podcast
Subscribe on iTunes Travis Chambers is the founder of Chamber Media — an agency that creates scalable social videos and is responsible for some of the biggest viral videos on YouTube. Their videos have driven $100,000,000+ in trackable sales, 270 million views, 3.5 million social shares, 15k press features and thousands of brand integrations with […]
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By Joel Widmer | Content Marketing , Lead Generation
There’s a ton of hype right now about using storytelling in marketing…Because it works. Stats, tools, and hot new tactics are great ways to grab people’s attention and market any high-end service, but nothing moves people to take action like stories.You already know this. And if you haven’t paid any attention to the story-craze that’s taken […]
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By Joel Widmer | Course of Action Podcast
Subscribe on iTunes Dennis Yu is one of the most influential people in digital marketing and Facebook advertising. He used to run analytics at Yahoo, he’s held leadership positions at American Airlines, and now he runs a digital marketing agency called Blitzmetrics that partners with schools to train young adults in marketing. Their clients include […]
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By Joel Widmer | Content Marketing
Here’s a pair of startling statistics: 92% of marketers view content as an asset, but only 46% have a documented content strategy (according to Content Marketing Institute). What!? If nearly everyone recognizes the importance of content, why have so few people invested in strategies to build, promote, and measure it? My guess is that most marketers skip the […]
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By Joel Widmer | Email Marketing & Automation
You know what’s one of the hardest parts of digital marketing?Reading reports like this:After painstakingly creating content, building lead magnets, optimizing forms, and ultimately capturing subscribers… Sometimes we lose them.We pour a lot of work and money into something that can vanish at any moment.Occasionally unsubscribers give a reason, but usually they leave our tribe […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Have you heard the story of the ant and grasshopper?The grasshopper spent the summer romping through the field and playing music while the ant prepared for winter. When winter came, the ant sat cozy in his home, surrounded by food. The grasshopper went cold and hungry.Your version of the fable may be different, but the […]
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By Joel Widmer | Content Marketing , Tools & Resources
I bet you have a hundred marketing tasks on your to-do list right now.If you’re like me, you’ll plan to cross out 10 of those today, but only have time to finish half…. And then 15 more will fill their space.It’s an especially big problem for me because I’m marketing dozens of companies. I’m always looking […]
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