Content Marketing Done Right
Since 2009, we’ve helped time-starved CEOs and thought-leaders—people like you—transform their knowledge and influence into predictable leads based on what they already know.
If you’re ready to gain credibility, build loyalty and grow more high-quality leads through content marketing—done the right way—we would love to hear from you.
Want to learn more about how Fluxe can help elevate your business? Schedule a call below and we’ll reach out to you within 24 hours.
How We Help You
The online space is getting noisier every day. And without consistent or integrated content marketing strategy, your brand’s voice will struggle to get heard. Here’s how we can help you leverage your content marketing to convert more prospects at every stage of your sales funnel:
1. Marketing Strategy & Analysis
If you’re like most fast-growing business owners, you know content marketing is essential in today’s Google-driven world. But are you marketing the right content? After all: no two content marketing strategies are alike. Every business is unique and therefore requires a personalized strategy. That’s where we come in. We’ll work closely with you to create a custom content marketing strategy that’s not just a good fit for your business, but solves real problems for readers.
- Content inventory and website audit
- Competitive content analysis to determine gaps and opportunities
- Content marketing strategy development
- Editorial calendar development
2. Content Development & Planning
Through years of iteration, we’ve finely-tuned an extraction process that makes creating content as easy as calling a client. Most executives and employees don’t realize they already have winning content ideas—they just don’t have time to flesh them out (much less publish and promote them).
We’ll interview your top thought leaders from each department and isolate their best content ideas. Then, we’ll fill in the knowledge gaps with thorough, in-depth research, and write fresh content that educates, nurtures and positions your company as the go-to authority in your field (not to mention save you on average 16-hours a week).
- Content extraction (our initial interview session to get all your content ideas out of your head)
- Content development through online research, client interviews, existing content etc.
3. Content Production
The “buying” process begins long before you pitch your product or service. What moves a visitor to reader, reader to prospect, prospect to customer (and customer to evangelist for your business) is content that creates awareness for your brand, ignites consideration in your products and services, and helps eases their decision to hire you.
Not all content is created equal. And that’s why we create content for each cycle of the buyer’s journey. From awareness to consideration to close, our elite team of content specialists will craft data-driven content to meet your company’s objectives.
- Blog posts
- Social media curation and marketing
- Lead magnets (e.g. eBooks, checklists, white papers)
4. Content Publishing
It doesn’t matter how long you spend on a piece of content: if it isn’t seen by the right people at the right time, it doesn’t matter. With more than 2 million blog posts published every day, it’s no longer enough to “publish and pray”, as Brian Dean would say.
We believe the promotion process is one of the most important parts of the process which is why we use only the most effective methods of distribution and promotion. We’ll also work with your internal team to equip them with content they can use for sales and customer service.
- Upload, format, scheduling & content
- Categorize and tag each post in WordPress to help Google index your page and drive more targeted traffic
- Find hi-res premium photos for each post
- Keyword research to help readers discover your content
5. Content Promotion
We’ve all been there: you spend hours creating an original, high-quality blog post, hit ‘Publish’ and…crickets. The truth is, to get noticed in today’s noisy world, you need to promote your content, too. In fact, many experts advise you spend as much as 80% of your time promoting your content. We’ll syndicate your content and pitch influencers in your industry to ensure your content gets the attention it deserves.
- Content syndication
- Email marketing
- Ad retargeting
- Social media channels
- Guest blogging
6. Lead Generation
The buying process has changed. According to DemandMetric, content marketing costs 62% less than traditional marketing and generates about 3x as many leads.
It’s no wonder, then, that 62% of B2B marketers outsource their content marketing to experts like us: they want to leave their lead generating efforts in the hands of seasoned professionals who “get” content that converts. We’ll work with you to create a personalized lead generation roadmap that consistently generates higher-quality leads and provides deeper insights into your customers—and their buying processes.
- Lead magnet creation
- Landing pages
- Email automation
- Lead nurturing
We’re looking forward to learning more about you, your business and how we can help you accelerate your content marketing efforts.
Questions about our process? Visit our FAQ page.
Ready to get started? Schedule a call below and we’ll reach out to you within 24 hours.