Tag Archives for " Marketing strategy "

Sep 19

9 Ways Organic Content Can Improve Your Paid Ads

By Joel Widmer | Content Marketing , Paid Advertising , SEO

More than anything, I wish there was one marketing tactic that worked better than all the others.I wish I could say “This is the only tactic worth our time.”But that isn’t how the web works (or the world, for that matter).To deliberately grow a business, we must become competent with multiple tactics. Our strategies must […]

Apr 19

5 Content Marketing Habits That Cause Blogs to Fail

By Joel Widmer | Content Marketing , Increasing Traffic

“Permission to speak freely?” When I’m brought into a company to help with their marketing, one of the first things I ask is what their current content marketing strategy looks like. What I find is usually not pretty – and that’s when the question above tends to happen. Rarely do I find a marketing problem is a one-off […]

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