The role of a full-time digital marketing employee is a tough position to hire. Not because it’s your first hire, It’s difficult because you don’t know what you don’t know. How do you evaluate a potential marketer’s knowledge when your a small business and your not sure exactly what your digital strategy should be? This is… READ MORE

Reddit’s “I am a, Ask me anything” (IAMA) is one of the interesting places on the internet. If you’re not familiar, allow me to explain. First Reddit is an online community that is made up of about 2.6 million active readers and it’s split into almost every category you can think of. One of those… READ MORE

If you could connect with any blogger in your industry, who would it be? Forget about any limitations for a second, who would you choose? In the last few years we’ve had the opportunity to connect with hundreds of incredible bloggers and I’m going to show you a few techniques that will help you get… READ MORE

It’s been a great year for digital marketing. I’ve seen a lot of changes happen in search marketing, content marketing and especially social media but the one thing that I’ve seen grow consistently is the need for quality content on business websites. Below we’ve taken the most interesting and exciting trends from this year and… READ MORE

If you’re considering blogging for business, use these 6 simple questions as a template to plan your blogging strategy. There are 3 main elements in a successful blogging strategy: You, your audience and your competition. These 6 questions cover the YOU part of the strategy. I believe these are the first questions anyone should ask… READ MORE

Have you ever had one of those days where it just got so busy you couldn’t squeeze in an update on both your Facebook and Twitter pages? Why not just copy and paste the same post across every channel or use Hootsuite to post everywhere? It may save time but it won’t build your audience…. READ MORE

The other day a friend of mine was looking for dentist. He was literally driving in his SUV, turned on his iPhone’s GPS (at a stoplight of course) and used FourSquare to find who is now, his new dentist. More and more consumers are turning to online directories when they search for businesses in their… READ MORE

  What’s the difference between an advertisement and a resource? Think about it for a second… The more relevant an advertisement is to you, the less you see it as an ad and the more you refer to it as a useful resource. You may be spamming your audience and not even know it by… READ MORE

It’s easy to make a list of big brands on Facebook that are doing it right. But what I wanted to do is create a list of the smaller brands working with a limited budget who are doing an awesome job. I chose these pages, not because of the number of fans (several have a… READ MORE

Whenever a client approaches me with a new idea, I always start with the same question: “How does this fit into your big picture marketing strategy?”  If that’s not the question your asking yourself and your team before each new project, chances are your leaving money on the table. It’s the difference between having an… READ MORE