By Joel Widmer | Content Marketing , Social Media , Tools & Resources
If the thought of writing an article for a magazine or website terrifies you, you’re not alone. A few years back, there was nothing wouldn’t rather do. I remember when debating whether to make the leap, I started to make a list of what scared me the most. As I listed my biggest fears, and […]
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By Joel Widmer | Content Marketing , Tools & Resources
10 years ago, press and media coverage were strictly a top down approach. News traveled from giants, like TV networks and newspapers, down to us. Now, because of technology and things like social media, news can break from anywhere or anyone, and it’s those same giants who are scrambling to keep up. Small businesses now […]
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By Joel Widmer | Social Media
Should I be on Facebook or Twitter? Good news. It doesn’t matter. What matters is what comes first. The first step in any successful online marketing is content strategy. Now let’s back up and figure out why. Two Simple Definitions Social media is simply content that begs to be shared. It’s any type of article, video or […]
Continue ReadingBy Joel Widmer | Content Marketing , Success
The role of a full-time digital marketing employee is a tough position to hire. Not because it’s your first hire, It’s difficult because you don’t know what you don’t know. How do you evaluate a potential marketer’s knowledge when your a small business and your not sure exactly what your digital strategy should be? This is […]
Continue ReadingBy Joel Widmer | Social Media
Reddit’s “I am a, Ask me anything” (IAMA) is one of the interesting places on the internet. If you’re not familiar, allow me to explain. First Reddit is an online community that is made up of about 2.6 million active readers and it’s split into almost every category you can think of. One of those […]
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By Joel Widmer | Content Marketing , Social Media
If you could connect with any blogger in your industry, who would it be? Forget about any limitations for a second, who would you choose? In the last few years we’ve had the opportunity to connect with hundreds of incredible bloggers and I’m going to show you a few techniques that will help you get […]
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By Joel Widmer | Content Marketing , Lead Generation
If you’re considering blogging for business, use these 6 simple questions as a template to plan your blogging strategy. There are 3 main elements in a successful blogging strategy: You, your audience and your competition. These 6 questions cover the YOU part of the strategy. I believe these are the first questions anyone should ask […]
Continue ReadingBy Joel Widmer | Social Media
Have you ever had one of those days where it just got so busy you couldn’t squeeze in an update on both your Facebook and Twitter pages? Why not just copy and paste the same post across every channel or use Hootsuite to post everywhere? It may save time but it won’t build your audience. […]
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By Joel Widmer | Content Marketing , Social Media
What’s the difference between an advertisement and a resource? Think about it for a second… The more relevant an advertisement is to you, the less you see it as an ad and the more you refer to it as a useful resource. You may be spamming your audience and not even know it by syncing […]
Continue ReadingBy Joel Widmer | Social Media
It’s easy to make a list of big brands on Facebook that are doing it right. But what I wanted to do is create a list of the smaller brands working with a limited budget who are doing an awesome job. I chose these pages, not because of the number of fans (several have a […]
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