By Joel Widmer | Content Marketing , Tools & Resources
Whenever a client approaches me with a new idea, I always start with the same question: “How does this fit into your big picture marketing strategy?” If that’s not the question your asking yourself and your team before each new project, chances are your leaving money on the table. It’s the difference between having an […]
Continue ReadingBy Joel Widmer | Tools & Resources
There’s no comparison. Google’s Chrome browser is by far my first choice out of any browser out right now. I was a fan of Firefox for a long time but when it started getting laggy, I was forced to make the switch during the early days of Chrome. When it launched there were only a […]
Continue ReadingBy Joel Widmer | Social Media
“Negative reviews increase conversion rates for all kinds of businesses, because people see them and know that they’re shopping in a truthful environment.” -Brett Hurt, CEO Baazarvoice in Zero Moment of Truth Stop for a second and think about that. When consumers pour over reviews of your product, what are they really looking for? And […]
Continue ReadingBy Joel Widmer | Social Media
Welcome to my first podcast! I’ve been wanting to get this going for quite some time now and after talking to Stephen Zralek, who you’ll meet on the podcast, I knew I couldn’t wait any longer. The information Stephen shares is critical for any business using or considering using social media. I couldn’t think of […]
Continue ReadingBy Joel Widmer | Content Marketing , Social Media
I first met Tara on Twitter when I answered a question she’d tweeted through @TillamookCheese Twitter account. Shortly after my response, she responded back to me and thanked me for my input. I was impressed by how quickly she responded and decided to check out the rest of Tillamook Cheese’s online presence. Being from Tillamook, […]
Continue ReadingBy Joel Widmer | Content Marketing , Social Media , Tools & Resources
Which ones to use? At the end of each one, add “If it’s relevant to my target audience”. Link to an industry related article and ask a question about it Create a short quiz and offer a prize to the winner Become a resource for something local (e.g. all the networking groups related to your […]
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