I don’t think they do, I think they create them little by little and do the things that no one else notices until the opportunity happens and everyone around them says, “Where did that come from?”
I think opportunities are created by people who aren’t ready or qualified for them. The difference is they don’t make excuses, they just seize them.
I love what Shane Robinson said in a recent article about creating opportunities in Forbes,
Condition yourself to be in a state of constant preparedness…
Along the same lines of fear, you must forget about the preoccupation with making a mistake…which is not to say be careless. But I do mean that if you are going to make a mistake, then make it out of ambition and courage, not out of laziness or fear.
I can’t tell you how much I would rather be making mistakes out of ambition rather than laziness. You? That far exceeds my fear of criticism because I know I will have actually tried.
How do you create these opportunities as a marketer? As a small business owner? Or as anyone else in the business world trying to move forward?
I have found one simple technique that is incredibly helpful for me in generating opportunities I would have never otherwise known about. Personally for me I need to break things down to the absolute dumbest and easiest thing possible for me to be able to do it repeatedly. So I created a simple list I appropriately titled the opportunity generation checklist. Every day I choose 5 to 10 actions off of this list to do that fit my goals at that time.
Here’s an example of the list below that you can modify to fit the types of opportunities you want to create. If you’ve already started reading down the list, you’re probably starting to ask yourself if these could get any more simple and the answer is NO. They’re easy and broken down to the smallest steps for a reason.
SO I’LL DO THEM!
And hopefully you will too. If your goal is to build your network, choose the opportunities that involve meeting new people and giving value, if your goal is increasing your sales, go the extra mile with your next meeting.
At the beginning of the day, I like to choose my 5-10 action items from this list and list out who and what I’ll be doing. I’m usually able to knock out several at the beginning of the day and the rest during downtime in my day. It’s just a great simple way to make sure these opportunities don’t pass you by!
What things can you add to the list that have helped you generate opportunities? Let me know in the comments below so I can add them!
Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.