“I already know my customer! I have their persona, some statistics and…” Most of us have been guilty of writing off our target audience likes this at some point but the truth is we might have actually been write. At that time. The trap that we fall into is when we don’t realize our target… READ MORE

“Negative reviews increase conversion rates for all kinds of businesses, because people see them and know that they’re shopping in a truthful environment.”  -Brett Hurt, CEO Baazarvoice in Zero Moment of Truth Stop for a second and think about that. When consumers pour over reviews of your product, what are they really looking for? And… READ MORE

If I told you for every dollar you spend on customer acquisition, you could make $.40 (or LESS!) with me, how much would you spend? Hopefully NOTHING. But for small businesses using Groupon, it’s not as far-fetched as you may think.   In the excitement of making coupons cool again, Groupon and other group deal… READ MORE

Dell has been getting a lot of recognition from their social media department lately and deservedly so. They’ve been pioneers of social media in big business. But while the spotlight has been on them, another computer company has been making huge strides with social media. In this case study from Forrester, Lenovo realized their customers… READ MORE

When we have a question, we usually do one of two things. Either search Google to find the answer or we ask our friends. Before we had the internet, asking our friends meant actually verbally asking them. Waiting until work or school when you saw them and asking them in person. Then came calling, texting, email… READ MORE

Permission means three things in marketing as defined by Seth Godin: “Delivering Anticipated, Personal and Relevant messages to people who actually want to get them.” It’s the difference between selling and having a conversation, It’s the difference between giving information and providing your prospect with real value. There’s a great quote that I think sums… READ MORE