By Joel Widmer | SEO
When we start with a new content marketing client, we ensure a solid foundation to build upon, including an audit of their existing client. How is it organized?What are the categories?What tags do they use? This inventory makes projects easier, and Google responds to this organization by improving our client’s SEO. Tags vs CategoriesThe next step is to […]
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By Joel Widmer | Tools & Resources
I’ve done this a million times and I’m sure you have too: You need to learn something — maybe it’s how to run payroll in Quickbooks, install the Google Analytics tracking code, or set up that WordPress plugin. So, you pull up a Google search. The first page of results has plenty of quality articles, along with […]
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By Joel Widmer | Content Marketing , Increasing Traffic
In 2015, Australian government insurer icare was in disarray. Employee retention at the 284,000-person organization was plummeting, morale was in shambles, and the culture was a mess. Even worse: The government was investigating claims of workplace harassment and bullying. When Vivek Bhatia took over as CEO, he vowed to change all that. Part of his efforts to improve morale […]
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By Joel Widmer | Content Marketing
If you’ve ever reached the end of your day and tried to remember just one thing you accomplished, you know the feeling of realizing an entire day has been wasted. But it’s not always that obvious. Much of our wasted time happens with the best intentions. This is especially true in marketing where a lot of time […]
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