By Joel Widmer | SEO
In order for your site to successfully draw qualified leads – you need to understand why keywords are important and how they work. Learn more here.
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By Joel Widmer | Coaching/Consulting , Tools & Resources
If your content strategy is the vehicle that drives your marketing, your content calendar is the road map that’ll get you where you want to go. If you follow it, you and your team will stay on track and be ahead of your publishing schedules. Without it, your content marketing process is reduced to an inefficient guessing […]
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By Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
Let me introduce you to Ray and Janine. Ray is an experienced entrepreneur with a fast-growing service business and several successful exits behind him. After 15 years, he knows exactly what he needs to focus on and it’s not content marketing. In order to meet his aggressive business goals, Ray knows he needs to assemble a lean […]
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By Joel Widmer | Lead Generation
Marketing funnels. Everyone talks about them and how they’re essential for your business, but you may ask yourself: What is a sales funnel? How do I know I’ve made the “right” one? Would I be able to tell if mine was broken?Should I just pay someone else to make my funnel for me?The reason most […]
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By Joel Widmer | Success
So, you’ve got some marketing campaigns in place, results are coming in and things seem to be moving along nicely. But how much time did you spend systematizing those campaigns to laser focus them on your revenue targets? If the answer is “not much”, your targets could be slipping away from you as you read […]
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By Joel Widmer | Content Marketing
A common mistake people make (and understandably so) is, believing that to create interesting content that strikes someone’s attention, you must talk about fun topics – like what’s the new avocado toast or your latest vacation to Croatia. It’s not what you’re talking about. It’s how you talk about it. Think about it this way: If you went to see an […]
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By Joel Widmer | Content Marketing , Lead Generation
There’s a ton of hype right now about using storytelling in marketing… Because it works. Stats, tools, and hot new tactics are great ways to grab people’s attention and market any high-end service, but nothing moves people to take action like stories. You already know this. And if you haven’t paid any attention to […]
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By Joel Widmer | Content Marketing
The most common reason most businesses hesitate to get started with content marketing might not come as a shock to you. In fact, it’s probably held you back from clicking the PUBLISH button on a blog post before. Or, maybe it’s caused you to edit, and re-edit, and re-re-edit an email newsletter before finally […]
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By Joel Widmer | Content Marketing
Here’s a pair of startling statistics: 92% of marketers view content as an asset, but only 46% have a documented content strategy (according to Content Marketing Institute). What!? If nearly everyone recognizes the importance of content, why have so few people invested in strategies to build, promote, and measure it? My guess […]
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By Joel Widmer | Email Marketing & Automation
You know what’s one of the hardest parts of digital marketing? Reading reports like this: After painstakingly creating content, building lead magnets, optimizing forms, and ultimately capturing subscribers… Sometimes we lose them. We pour a lot of work and money into something that can vanish at any moment. Occasionally unsubscribers give a reason, but usually […]
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