By Joel Widmer | Content Marketing , Lead Generation
Think about this question for a second: Why does your website exist? If you said to generate leads, make more sales, or build an audience and authority in your industry, you’re in the right place. Each of those answers are a goal for a successful website, and meeting those goals starts with one thing: collecting names and emails. […]
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By Joel Widmer | Content Marketing , Tools & Resources
Have you ever thought about what your competitors are doing that you’re not? If you’re building your blog strategy or looking for ways to improve it, I’m sure this thought has crossed your mind more than once.. or twice. I use a process to quickly find out what the competition is doing for any niche AND if it’s working. Today, I […]
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By Joel Widmer | Content Marketing
Publishing a blog post often gets simplified into coming up with an idea, writing about it, and hitting publish. But as anyone who has a blog will tell you, it’s never that simple. Here is the process that we go through at Fluxe for our content and our clients’ content. I recommend you always take […]
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By Joel Widmer | Content Marketing , Tools & Resources
Think about the staggering amount of content you’ve created over the years. Think of all the emails you send and receive. (Need a reminder? Just check the total number of emails in your inbox.) What about work documents and client materials? (Look at all the Google Docs and Word files.) And we haven’t even gotten […]
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By Joel Widmer | Tools & Resources
If you own OR work in a service business, I know you’ve had at least one of these questions in the last month… Where is my time going? How can I make my service business more profitable? How do I create systems so I don’t have to do everything myself? Where do you get started […]
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By Joel Widmer | Content Marketing , Social Media , Tools & Resources
If the thought of writing an article for a magazine or website terrifies you, you’re not alone. A few years back, there was nothing wouldn’t rather do. I remember when debating whether to make the leap, I started to make a list of what scared me the most. As I listed my biggest fears, and […]
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By Joel Widmer | Content Marketing , Tools & Resources
When I started the blog for Fluxe, I poured everything I had into it. I knew that if I wrote AMAZING content that really helped people, the traffic (and eventually, customers) would come. And the traffic came…but not like I’d hoped. I wasn’t getting a good return on my time. Something had to change. Most […]
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By Joel Widmer | Content Marketing , Social Media
If you could connect with any blogger in your industry, who would it be? Forget about any limitations for a second, who would you choose? In the last few years we’ve had the opportunity to connect with hundreds of incredible bloggers and I’m going to show you a few techniques that will help you get […]
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By Joel Widmer | Content Marketing , SEO , Tools & Resources
We use Google to search for everything. But it can get really frustrating when you can’t find what you want or can’t think of how to put what your searching for into words. There are actually little tweaks you can do to your everyday Google searches that will not only get you way better results, but save […]
Continue ReadingBy Joel Widmer | Content Marketing , Tools & Resources
Whenever a client approaches me with a new idea, I always start with the same question: “How does this fit into your big picture marketing strategy?” If that’s not the question your asking yourself and your team before each new project, chances are your leaving money on the table. It’s the difference between having an […]
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