How To Find Blogging Opportunities Others Are Missing - Fluxe Digital Marketing

How To Find Blogging Opportunities Others Are Missing

By Joel Widmer | Content Marketing

Sep 26

Have you ever thought about what your competitors are doing that you’re not? If you’re building your blog strategy or looking for ways to improve it, I’m sure this thought has crossed your mind more than once.. or twice.

I use a process to quickly find out what the competition is doing for any niche AND if it’s working. Today, I wanted to share that process with you. I turned on the camera and talked through a big part of my research process (38 minutes) to give you an inside look on exactly what I look for with my clients.

Here’s just a few of the things I cover:

  • How to find the goal of any blog
  • How to evaluate their calls-to-action
  • How engaged they are with their visitors
  • How to find their most popular content
  • How to figure out their social media strategies and evaluate their top social channels
  • Check out their guest blogging policy
  • How they’re optimizing their posts for SEO and if it’s working.
  • Where are they getting links from?
  • Plus all the tools I use to do this recon work (They’re all free!)

*NOTE* This video is unscripted so there are a few pauses in it. I wanted it to be like looking over my shoulder and taking you through the exact process.

TIP: If you want to speed up the video, you can click this button (shown below) to increase the playback speed in YouTube

Screen Shot 2014-09-26 at 8.34.13 AM


About the Author

Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.

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[…] so many articles being published every day, there is just no room for average. And your competitors aren’t just in your industry, you’re also competing with Facebook, BuzzFeed, and Huffington […]

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