By Joel Widmer | Content Marketing
Wondering if you may need help with your content marketing? Here are six signs it could be time to hire a content marketing agency.
Continue Reading
By Joel Widmer | Content Marketing , Tools & Resources
Question: How do you actually improve your marketing effectiveness? First, you need to know where you’re at now. If you don’t take an honest look at where each part of your marketing is, you can’t create a plan to grow your business. After helping dozens of talented clients level up their content marketing, one thing stood out. It’s not that […]
Continue Reading
By Joel Widmer | Content Marketing , Tools & Resources
I’m always surprised at how many businesses sideline the creation of their marketing processes because it’s such an easy way to get more consistent results in less time. If you don’t create processes around every repeatable marketing (and business) process, or know you could create more… This guide shows you how. My goal for this post is […]
Continue Reading
By Joel Widmer | Content Marketing , Tools & Resources
Having the right podcasts in your pocket at the right time is like having a world-class mentor on demand for your business. You can find a podcast on just about any topic related to what you’re going through. It’s pretty amazing to think you can listen to some of the smartest people in business coach […]
Continue Reading
By Joel Widmer | Content Marketing , Lead Generation
When I first started my marketing career, I took pride in the fact I was a marketer and not a salesman. I avoided selling at all costs because it felt, well… “salesy.” After all, no one likes to listen to a pushy sales pitch – online or in person. This turned out to be a mistake […]
Continue Reading
By Joel Widmer | Content Marketing , Success
If you own a small or medium business, you may have a marketing team, but it’s likely they’re not specialized in blog writing and content marketing promotion. This leaves you with an important choice: Do you hire and train someone in-house or do you find an outside company to outsource your blog content to? There […]
Continue Reading
By Joel Widmer | Content Marketing
If you’ve ever reached the end of your day and tried to remember just one thing you accomplished, you know the feeling of realizing an entire day has been wasted. But it’s not always that obvious. Much of our wasted time happens with the best intentions. This is especially true in marketing where a lot of time […]
Continue Reading
By Joel Widmer | Content Marketing , Increasing Traffic
When I tell business owners they’re sitting on enough marketing content to last a year, I’m usually met with more than a little skepticism. And that’s putting it mildly. The typical response sounds something like this: “Are you kidding!? The last time I sat down to write an article I ended up staring at a […]
Continue Reading
By Joel Widmer | Authority & Thought Leadership , Content Marketing
Dennis Yu recently visited Social Media Dallas to kickoff a series of Special Interest Workshops. He spent two days teaching our group everything from Facebook ads and lessons learned at American Airlines, to how to save time by rollerblading between meetings. It would require an entire book to cover every topic he shared, but I […]
Continue Reading
By Joel Widmer | Content Marketing , Increasing Traffic
If you haven’t been living under a rock, you already know that blogging can improve your website’s SEO. And I’m sure you know it can help you build your email list. But the advantages don’t stop there. When evaluating their blog strategy, most people gloss over three important things that can give their business the upper hand. […]
Continue Reading