By Joel Widmer | Content Marketing , Tools & Resources
Having the right podcasts in your pocket at the right time is like having a world-class mentor on demand for your business. You can find a podcast on just about any topic related to what you’re going through. It’s pretty amazing to think you can listen to some of the smartest people in business coach […]
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By Joel Widmer | Content Marketing , Success
We ask ourselves questions almost every moment of the day. Every decision we make is an answer to a question. Every goal we set is fueled by questions. I love this quote by James Stephens: We get wise by asking questions, and even if these are not answered, we get wise, for a well-packed question […]
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By Joel Widmer | Content Marketing , Tools & Resources
A few weeks ago I was talking to a friend who owns a marketing agency. The agency is her first venture, so I asked about the biggest challenge she’s had so far. I’m by no means an expert, but after running a business for a few years I do know it’s easy to forget what […]
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By Joel Widmer | Content Marketing , Tools & Resources
Have you ever thought about what your competitors are doing that you’re not? If you’re building your blog strategy or looking for ways to improve it, I’m sure this thought has crossed your mind more than once.. or twice. I use a process to quickly find out what the competition is doing for any niche AND if it’s working. Today, I […]
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By Joel Widmer | Content Marketing
Publishing a blog post often gets simplified into coming up with an idea, writing about it, and hitting publish. But as anyone who has a blog will tell you, it’s never that simple. Here is the process that we go through at Fluxe for our content and our clients’ content. I recommend you always take […]
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By Joel Widmer | Tools & Resources
If you own OR work in a service business, I know you’ve had at least one of these questions in the last month… Where is my time going? How can I make my service business more profitable? How do I create systems so I don’t have to do everything myself? Where do you get started […]
Continue ReadingBy Joel Widmer | Tools & Resources
Over the last 5 years, I’ve been fortunate to be in several great mastermind groups with some incredible people. I can honestly say those groups have been the biggest key to improving my business and myself over the years. There is no one size fits all formula for a Mastermind. I’ve seen dozens of groups and […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation
Recently I spoke at the Publishing University (PUBu) conference in Chicago to a group of publishers about long term marketing strategies for their authors. I’ve had the privilege of creating several marketing campaigns for everyone from self publishing authors to New York Times Best Sellers. I was one of the few people at the conference […]
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By Joel Widmer | Tools & Resources
Because content is a core part of my services, I live, eat, sleep and breathe it. Too much of it. I was consuming way more content than I was producing. I call it “Information Constipation”. No one wants to talk about it but we all get it sometimes. I knew something needed to happen because […]
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By Joel Widmer | Content Marketing , Tools & Resources
When I started the blog for Fluxe, I poured everything I had into it. I knew that if I wrote AMAZING content that really helped people, the traffic (and eventually, customers) would come. And the traffic came…but not like I’d hoped. I wasn’t getting a good return on my time. Something had to change. Most […]
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