By Joel Widmer | Email Marketing & Automation
I got an email from a client the other day with an urgent subject line. I quickly opened it and was glad I did. Turns out he was ecstatic about the email sequence we built for him.His sequence had just helped close three clients in the past week AND it cut his time spent with prospects before […]
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By Joel Widmer | Email Marketing & Automation
You know what’s one of the hardest parts of digital marketing?Reading reports like this:After painstakingly creating content, building lead magnets, optimizing forms, and ultimately capturing subscribers… Sometimes we lose them.We pour a lot of work and money into something that can vanish at any moment.Occasionally unsubscribers give a reason, but usually they leave our tribe […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Have you heard the story of the ant and grasshopper?The grasshopper spent the summer romping through the field and playing music while the ant prepared for winter. When winter came, the ant sat cozy in his home, surrounded by food. The grasshopper went cold and hungry.Your version of the fable may be different, but the […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Growing an email list is a lot like raising a child.I can say that with certainty because I’m currently doing both.There are highs and lows, celebrations and disappointments, and periods of growth and plateaus.Some days are smooth because you have a semblance of control.Other days make you want to pull your hair out.And just like […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Tools & Resources
On average, B2B customers engage with 11.4 pieces of content before they purchase. That can either be your content or your competitor’s content. You’re a smart business owner, that’s why you constantly publish new valuable content. The problem happens when your less web-savvy prospects don’t know how or where to search your site for the […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Digging through dozens of WordPress plugins to find the best ones is never a “quick task”. Add high quality and free the requirements and you’ve just spent half your day researching, downloading and testing dozens of plugins that claim to be the best. But email marketing is essential. Email marketing yields an average 4,300% return on investment for businesses in […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Question: If your social networks shriveled up overnight and your search rankings disappeared tomorrow, who would actually return to your site? If you hesitated, keep reading. In this post I’ll show you exactly why you can’t build a blog or run a profitable business website without building an email list. Let’s dig in! Email is the Only Marketing […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation
How would you enjoy doubling or tripling your readership overnight? It would be amazing! In this post I’m going to show you a simple content strategy that I learned from Taco Bell. It doesn’t matter whether you love or hate Taco Bell, the fact is they’ve managed to attract a diverse audience by adding new […]
Continue ReadingBy Joel Widmer | Email Marketing & Automation
What if you made two tweaks to your email campaign that increased revenue by 400%? We did this for a client and the results were so impressive that we couldn’t keep them to ourselves. In this post we’ll walk you through the two big changes we made and how we executed each one! I’ve included a […]
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