What if you made two tweaks to your email campaign that increased revenue by 400%? We did this for a client and the results were so impressive that we couldn’t keep them to ourselves. In this post we’ll walk you through the two big changes we made and how we executed each one!
I’ve included a screenshot of the $22,487 campaign we launched on November 3, 2011…
One of the first things we did before we made any tweaks to the email campaign was to dive into the email list. We sliced and diced the list so many ways, we felt like we knew everyone on the list personally! The more you know about your audience, the more educated tweaks you can make, which ultimately results in less tweaks and quicker success.
The secret behind these tweaks was persistance. Most people (who complain about their lack of success) make one tweak and move on. What they don’t realize is that you must continually tinker with your campaign with the insights from your list. At some point you NEED to ship. Don’t tweak and tinker so much that you never get your email out the door but always look back at past campaigns for insights on what you can improve on this time. For this campaign we looked at the past 5 campaigns for things we could improve on. I’ve outlined a few below in the two tweaks we made:
If your idea of ramping up your marketing is to include more sales copy, hopefully this will change your mind. We found that by including less sales copy and more interesting content, we were able to ultimately make bigger sales and increase revenue.
How we did it
One of the tweaks we made was specifically for new subscribers. After doing a little research, we found that we were sending too many sales focused emails to new subscribers that weren’t ready to buy yet. So we focused on earning their trust with valuable content. One of our first segmentations was to remove all of our new subscribers from the promotional email campaigns. This one tweak also reduced the unsubscribe rate for new subscribers.
How We Did It:
We put all our best email marketing strategies in one place!
This Free Email Marketing Guide covers:
1. How to increase your email open rates
2. How to schedule your emails for success
3. Ways to segment your email list for a better response rate and more!
Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife and son.