By Joel Widmer | Content Marketing , Lead Generation
There’s a ton of hype right now about using storytelling in marketing…Because it works. Stats, tools, and hot new tactics are great ways to grab people’s attention and market any high-end service, but nothing moves people to take action like stories.You already know this. And if you haven’t paid any attention to the story-craze that’s taken […]
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By Joel Widmer | Content Marketing
The most common reason most businesses hesitate to get started with content marketing might not come as a shock to you. In fact, it’s probably held you back from clicking the PUBLISH button on a blog post before. Or, maybe it’s caused you to edit, and re-edit, and re-re-edit an email newsletter before finally hitting send. Many […]
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By Joel Widmer | Content Marketing
Here’s a pair of startling statistics: 92% of marketers view content as an asset, but only 46% have a documented content strategy (according to Content Marketing Institute). What!? If nearly everyone recognizes the importance of content, why have so few people invested in strategies to build, promote, and measure it? My guess is that most marketers skip the […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Have you heard the story of the ant and grasshopper?The grasshopper spent the summer romping through the field and playing music while the ant prepared for winter. When winter came, the ant sat cozy in his home, surrounded by food. The grasshopper went cold and hungry.Your version of the fable may be different, but the […]
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By Joel Widmer | Content Marketing , Tools & Resources
I bet you have a hundred marketing tasks on your to-do list right now.If you’re like me, you’ll plan to cross out 10 of those today, but only have time to finish half…. And then 15 more will fill their space.It’s an especially big problem for me because I’m marketing dozens of companies. I’m always looking […]
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By Joel Widmer | Content Marketing , Paid Advertising , SEO
More than anything, I wish there was one marketing tactic that worked better than all the others.I wish I could say “This is the only tactic worth our time.”But that isn’t how the web works (or the world, for that matter).To deliberately grow a business, we must become competent with multiple tactics. Our strategies must […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Growing an email list is a lot like raising a child.I can say that with certainty because I’m currently doing both.There are highs and lows, celebrations and disappointments, and periods of growth and plateaus.Some days are smooth because you have a semblance of control.Other days make you want to pull your hair out.And just like […]
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By Joel Widmer | Content Marketing
Have you ever needed an image for a web page or blog post, so you jumped on Google images and grab the first one that seemed relevant? That’s how I learned an $800 lesson back in 2013.Like many people, I didn’t think copyright owners really cared if their images were used without permission. Even if they […]
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By Joel Widmer | Authority & Thought Leadership , Content Marketing
Hundreds of hopeful entrepreneurs arrive at a warehouse around 5 AM, armed with elevator pitches and props to impress casting directors.Their goal? To secure one of the few slots on Shark Tank for a chance to sell a piece of their business to Mark Cuban and the other sharks.If they make it on the show, […]
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By Joel Widmer | Content Marketing , Increasing Traffic
In 2015, Australian government insurer icare was in disarray. Employee retention at the 284,000-person organization was plummeting, morale was in shambles, and the culture was a mess. Even worse: The government was investigating claims of workplace harassment and bullying. When Vivek Bhatia took over as CEO, he vowed to change all that. Part of his efforts to improve morale […]
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