By Joel Widmer | Content Marketing , Tools & Resources
Tools are great. They free up time, give you data to help you make better decisions, and often have oddly satisfying interfaces that are hard to resist.Problem? The good ones are deep within the jungle of app stores and listing websites with all their endless options. We’ve hacked through the jungle so you don’t have to. Here’s […]
Continue Reading
By Joel Widmer | Content Marketing
Remember the last time you published a piece of educational content and sat there, kinda squinting at it with your head tilted, questioning its helpfulness, but just hit ‘publish’ anyway? Yep THAT time… Well, it cost you a bunch of leads. If you want your next educational content to not only generate more leads, but even have […]
Continue Reading
By Joel Widmer | Content Marketing , Tools & Resources
Question: How do you actually improve your marketing effectiveness? First, you need to know where you’re at now. If you don’t take an honest look at where each part of your marketing is, you can’t create a plan to grow your business. After helping dozens of talented clients level up their content marketing, one thing stood out. It’s not that […]
Continue Reading
By Joel Widmer | Content Marketing
Most business owners and employees have a ton of knowledge they’ll never share with anyone outside their network. It’s locked up and they have no idea of its value. Many of them think they shouldn’t be sharing their knowledge because they’re not great writers. Not true. What it really means is, they need to find the right style to share their […]
Continue Reading
By Joel Widmer | Content Marketing , Tools & Resources
I’m always surprised at how many businesses sideline the creation of their marketing processes because it’s such an easy way to get more consistent results in less time. If you don’t create processes around every repeatable marketing (and business) process, or know you could create more… This guide shows you how. My goal for this post is […]
Continue Reading
By Joel Widmer | Content Marketing
A common mistake people make (and understandably so) is, believing that to create interesting content that strikes someone’s attention, you must talk about fun topics – like what’s the new avocado toast or your latest vacation to Croatia. It’s not what you’re talking about. It’s how you talk about it. Think about it this way: If you went to see an […]
Continue Reading
By Joel Widmer | Content Marketing , Lead Generation
You already know that people don’t read your blog the same way they read a book. They’re distracted. They quickly skim through the content. Basically, your audience needs all the help they can get to stay focused. But how do you turn […]
Continue Reading
By Joel Widmer | Content Marketing , SEO
Writing a piece of content is difficult enough. But ranking, promoting and sharing that content? That’s incredibly demanding. Promoting your content is a big ask, yet it’s precisely what’s expected. If you’re working feverishly towards your conversion (i.e. financial) goals it’s time to bite the bullet. You’ll need to promote your content. Why Most […]
Continue Reading
By Joel Widmer | Content Marketing , Email Marketing & Automation
The progression seemed simple enough. You created your personal brand and took on every role yourself. All the operations, all the financials, all the marketing. Once you earned enough money to hire some help, you started at the most logical place: your operations. But even though delivering your services has become more hands-off, […]
Continue Reading
By Joel Widmer | Authority & Thought Leadership , Content Marketing
Robert Hartline is a busy man. He owns several businesses and didn’t have the time or the need for a full content team for one of his businesses, CallProof, a mobile CRM for field salespeople. Instead, Robert turned to us to transform the knowledge he already had about the sales industry into content that attracted […]
Continue Reading
