By Joel Widmer | Content Marketing , Increasing Traffic
When you finally finish writing a blog post, checking it for errors is the last thing you want to do — and that’s probably a good thing. No matter how many times you read your own writing, it’s not going to reach its full potential when you’re the only one critiquing. If you want to […]
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By Joel Widmer | Content Marketing , Social Media
By now you’ve probably decided if your company is going to use social media channels like Facebook or LinkedIn in your marketing. But have you thought about exactly why you are putting the time, money and resources into creating content for those channels? And what exactly do you want to get out of them? The […]
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By Joel Widmer | Content Marketing , Social Media
Last week was a fun and busy week for us. Fluxe was featured in an Entrepreneur.com article about starting an online business. I shared some of my favorite tools and strategies that helped me get started and some that I still use today. In the article I also talked about what your website needs to […]
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By Joel Widmer | Authority & Thought Leadership , Content Marketing
Dennis Yu recently visited Social Media Dallas to kickoff a series of Special Interest Workshops. He spent two days teaching our group everything from Facebook ads and lessons learned at American Airlines, to how to save time by rollerblading between meetings. It would require an entire book to cover every topic he shared, but I […]
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By Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
Anyone can judge a blog post by the amount of shares and comments, but those numbers don’t tell the whole story. What does it really mean for a blog post to do well? Is it optimized for a keyword that brings visitors from Google? Does it generate email opt-ins with a great call to action inside the […]
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By Joel Widmer | Content Marketing , Increasing Traffic
If you haven’t been living under a rock, you already know that blogging can improve your website’s SEO. And I’m sure you know it can help you build your email list. But the advantages don’t stop there. When evaluating their blog strategy, most people gloss over three important things that can give their business the upper hand. […]
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By Joel Widmer | Content Marketing
How many times have you executed a marketing campaign without making a single change to the strategy along the way? Chances are you can count those times on one hand. Why? Because a good strategy is flexible, and marketing today requires us to constantly pivot. Marketing, especially online, changes so quickly that a plan without flexibility […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Your website has the potential to be your best salesperson. So why aren’t you treating it like the rest of your sales team? You wouldn’t send your sales team on calls without the proper training and support, would you? And you’d never send them out without making sure they had a great answer for every objection […]
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By Joel Widmer | Content Marketing , Tools & Resources
A few weeks ago I was talking to a friend who owns a marketing agency. The agency is her first venture, so I asked about the biggest challenge she’s had so far. I’m by no means an expert, but after running a business for a few years I do know it’s easy to forget what […]
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By Joel Widmer | Content Marketing , Tools & Resources
Have you ever thought about what your competitors are doing that you’re not? If you’re building your blog strategy or looking for ways to improve it, I’m sure this thought has crossed your mind more than once.. or twice. I use a process to quickly find out what the competition is doing for any niche AND if it’s working. Today, I […]
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