Apr 19

Selective Hearing

By Joel Widmer | Social Media

In what situations does your company really take the time to listen and understand its audience? Emergencies Launching a new product or service Customer support issues Conversations between each other about your company Soliciting feedback Testimonials Insights and new perspectives User experience on your website The Spouse Test: If you listened to your spouse like […]

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Apr 04

The Shift From Searching To Asking

By Joel Widmer | Social Media

When we have a question, we usually do one of two things. Either search Google to find the answer or we ask our friends. Before we had the internet, asking our friends meant actually verbally asking them. Waiting until work or school when you saw them and asking them in person. Then came calling, texting, email […]

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Mar 25

Couldn’t Help But Share

By Joel Widmer | Tools & Resources

A few inspiring quotes (and one useful tool) I came across this week and couldn’t help but share. 1. Gary Vaynerchuk on MSNBC’s Morning Joe show, “I literally believe this… Social media scares everybody, it’s so new. But it’s funny, the DNA of our grandparents, I think is more in place to be successful in […]

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Mar 11

5 Benefits of Facebook Likes

By Joel Widmer | Social Media

The other day I read a post that went on a rant about how Facebook Likes don’t mean anything which got me thinking about my own experiences with several company’s Fan Pages and how important each Like has been in growing their page and achieving their goals for Facebook. Don’t misunderstand me, a Facebook Like […]

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