By Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
Let me introduce you to Ray and Janine. Ray is an experienced entrepreneur with a fast-growing service business and several successful exits behind him. After 15 years, he knows exactly what he needs to focus on and it’s not content marketing. In order to meet his aggressive business goals, Ray knows he needs to assemble a lean […]
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By Joel Widmer | Authority & Thought Leadership , Content Marketing
Dennis Yu recently visited Social Media Dallas to kickoff a series of Special Interest Workshops. He spent two days teaching our group everything from Facebook ads and lessons learned at American Airlines, to how to save time by rollerblading between meetings. It would require an entire book to cover every topic he shared, but I […]
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By Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
Anyone can judge a blog post by the amount of shares and comments, but those numbers don’t tell the whole story. What does it really mean for a blog post to do well? Is it optimized for a keyword that brings visitors from Google? Does it generate email opt-ins with a great call to action inside the […]
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By Joel Widmer | Lead Generation
“An opportunity that doesn’t align with your goals is a distraction, no matter how lucrative it is.” I wrote that piece of advice down for my future self a few years back. I had taken advantage of a few “opportunities” only to be disappointed when they moved me sideways instead of toward my goals. I love a […]
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By Joel Widmer | Content Marketing
How many times have you executed a marketing campaign without making a single change to the strategy along the way? Chances are you can count those times on one hand. Why? Because a good strategy is flexible, and marketing today requires us to constantly pivot. Marketing, especially online, changes so quickly that a plan without flexibility […]
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By Joel Widmer | Content Marketing
Publishing a blog post often gets simplified into coming up with an idea, writing about it, and hitting publish. But as anyone who has a blog will tell you, it’s never that simple. Here is the process that we go through at Fluxe for our content and our clients’ content. I recommend you always take […]
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By Joel Widmer | Content Marketing , Tools & Resources
When I started the blog for Fluxe, I poured everything I had into it. I knew that if I wrote AMAZING content that really helped people, the traffic (and eventually, customers) would come. And the traffic came…but not like I’d hoped. I wasn’t getting a good return on my time. Something had to change. Most […]
Continue ReadingBy Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
You might have read about the benefits of guest blogging. But most articles fail to dig below the surface when explaining how guest blogging can actually help your business. The question is, can you can really justify spending time on guest blogging? So I’ve given you my top guest blogging benefits and explained each one […]
Continue ReadingBy Joel Widmer | Content Marketing
How do you really know if content marketing is a smart strategy for your business? Do you wait for someone to try and sell it to you? Do you jump online and do some research? Or are you so overwhelmed with everything else, you just ignore it and hope you won’t regret it? Figuring out […]
Continue ReadingBy Joel Widmer | Content Marketing , Lead Generation
“I already know my customer! I have their persona, some statistics, and…” Most of us have been guilty of writing off our target audience likes this at some point, but the truth is we might have actually been correct. At that time. The trap that we fall into is not realizing our target audience is a […]
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